Operators' Survival Guide, Ep. 2 - Show Me The Money

Join Parks Associates and Viaccess-Orca to learn about the steps operators should take in leveraging the personalization and socialization demands of consumers to develop successful monetization strategies:

• How to build services that excite today's empowered consumers
• The role of multiscreen services as incentives to adopt high-tier/premium service packages (broadband and/or TV)
• Content subscriptions beyond pay-TV services
• Offering value-added services outside of the operator's footprint
• Content security strategies as enablers for innovative business models

The webcast addresses trends in the evolution of video services monetization:

• The first, most basic monetization strategies such as subscription
• Transactional models
• Next-generation companion screen monetization strategies such as targeted advertising, sponsorship, and branding

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