The challenge – unified service platform for Hybrid TV, OTT and IPTV
The question is no longer “What’s on?” – It has transformed to “What do I want to watch?” and “Where do I want to watch it?” Today’s TV is hundreds of live TV channels and thousands of VOD, Catch Up, PVR, HD and 3D items. It is converged with the Web. TV is better, different, and exciting.
Over-the-top (OTT) TV has become the natural evolution path as the IPTV market matures providing a natural gateway diverse content delivery. While traditional linear TV still provides the backbone of home viewing, Over-the-Top TV represents a fundamental shift in the future of TV consumption models, personalization, interactivity and monetization of content- in the home and on the go.
The nature of OTT challenges the existing business models while providing a unique opportunity for innovative operators to establish their market presence and growth. As a new or established operator, this is your opportunity and your challenge.
If you want to survive and thrive in this highly competitive market space, you need an advanced service delivery platform that can help you launch your services quickly, secure your place in the market, differentiate your services and continually grow your business for long-term success. In a converged, multi-device, multi-network environment, you need a reliable, field-proven solution that engages your audience and consistently delivers a superior customer experience.
RiGHTv is a leading service delivery platform for content service providers delivering hybrid broadcast broadband/OTT services, pure OTT or IPTV. RiGHTv provides a comprehensive functionality-set enabling providers to deliver interactive TV services. RiGHTv includes:
RiGHTv is based on a highly-customizable, scalable and open architecture featuring a rich set of advanced functions that can be implemented across a wide range of set-top boxes (STBs). It offers a rich set of APIs and plug-in based external interfaces providing operators and system integrators flexibility and control over the design, deployment and operation of their TV services .
RiGHTv empowers operators to offer a full array of interactive TV services including - live TV, video on demand (VOD), personal video recording (PVR) and content discovery. From Greenfield players to established national Telcos, RiGHTv has been successfully deployed by broadband network operators, web-TV and triple-play service providers worldwide.