"Yes- DBS Satellite Service" launched in July 2000 and since has recruited over 600,000 subscribers, constituting a 43% share of Israel's multi-channel television market, employing 1,750 employees. The company's turnover in 2016 totaled 1.745 billion NIS and is fully owned by Bezeq. "yes" offers its subscribers an all-inclusive and constantly innovative home-entertainment experience, including a wide selection of 150 video channels in a variety of genres, a large assortment of radio and music channels, and an extensive offering of advanced viewing services including on-demand and on-the-go. Regarded as the leading content provider in Israel "yes" is also positioned as one of the leading platforms in the world in terms of quality, abundance, and variety of programming.