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Benefits and challenges of targeted advertising in the GDPR era

Discover the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to the EU legislation. 

 
AI-Driven Audience Segmentation Is Reshaping Ad-Supported..

Ad-supported streaming with audience segmentation drives targeted ads, boosts engagement, and unlocks sustainable..

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Netflix redesign highlights the importance of the User..

Industry Insights: Netflix unveils a major UI redesign to enhance user experience and reports on ad-tier success..

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Vietnam in View 2021

Panel session: Taking the Consumer Experience on Video Streaming to the Next Level

September 8, 2021, at 11:50 ICT..

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