Discover the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to the EU legislation.
A review of AI at IBC 2026, exploring its practical applications, adoption challenges and emerging use cases..
Addressable TV advertising lets broadcasters serve different ads to different households watching the same..
Panel session: Taking the Consumer Experience on Video Streaming to the Next Level
September 8, 2021, at 11:50 ICT..