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Benefits and challenges of targeted advertising in the GDPR era

Discover the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to the EU legislation. 

 
IABM video interview: In Conversation with Viaccess-Orca

VO’s Pierre-Alexandre Bidard discusses the company’s overarching business strategy, focusing on how it aligns with..

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How you can reproduce the massive success of Netflix's..

Netflix attributes much of its recent success to its password-sharing crackdown, and Disney has just started..

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Vietnam in View 2021

Panel session: Taking the Consumer Experience on Video Streaming to the Next Level

September 8, 2021, at 11:50 ICT..

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