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Benefits and challenges of targeted advertising in the GDPR era

Discover the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to the EU legislation. 

 
Viaccess-Orca supports MasOrange TV expansion and ad rollout

Viaccess-Orca has been selected by MasOrange to support a major expansion of its multi-brand TV services and the..

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Five proven strategies for improving viewer engagement in..

TV service providers face growing pressure on retention and ARPU. These five strategies, from QoE to..

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Vietnam in View 2021

Panel session: Taking the Consumer Experience on Video Streaming to the Next Level

September 8, 2021, at 11:50 ICT..

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