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Benefits and challenges of targeted advertising in the GDPR era

Discover the benefits of targeted advertising for TV service providers, the challenges they face in making addressable advertising a success, and the importance of deploying best-of-breed solutions adapted to the EU legislation. 

 
Viewer tolerance replaces inventory growth as primary yield..

Ad monetization is shifting from maximizing ad volume to delivering fewer, smarter ads that respect viewer..

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Netflix Ad Revenue Accelerates as Traditional TV Loses..

VO Industry Insights: Netflix’s advertising business is growing rapidly as the streamer moves past 325 million..

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Vietnam in View 2021

Panel session: Taking the Consumer Experience on Video Streaming to the Next Level

September 8, 2021, at 11:50 ICT..

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