Join us at IBC2024 to find all the TV solutions you'll ever need under one roof. Stand #1.A51 |Friday-Monday | September 13-16
Global E2E TV & video solutions: Service Delivery Platform, Secure Video Player, Anti-Piracy, CAS, DRM, and Front-End TV Apps.
Value-adding features & services: Marketing dashboard, QoS & QoX Monitoring, personalization, and Targeted TV Advertising.
Market-customized offering: Tailored exclusively for your specific business needs and distinct requirements.
Free entrance for VO guests with coupon code IBC1536 | Join our Happy Hour: Fri-Sun, 17:00-18:00
JOIN OUR SESSION!
13 Sep
13 September | Friday | 14:00-15:30 | Conference Room 2
The Power of Data-Driven Insights: Advancing Ad Targeting With Generative AI
Join us to discover how LLMs are revolutionizing video service strategies, reshaping both audience engagement and content delivery. We will delve into an innovative architecture designed to enhance ad targeting through personalized messaging, focusing on four key pillars:
1. Automated Audience Segmentation: Using core beliefs for precise targeting. 2. AI-Driven Message Crafting: Enhancing personalization at multiple levels. 3. Feedback Loop: Applying AI feedback techniques for continuous improvements. 4. Safety & Privacy Standards: Upholding privacy protection and bias prevention.
