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Industry Insights

Discovery to Measure 'Total Video' from Winter Olympic Games

 

An interesting story here as Discovery says it is deploying a new methodology to capture not just viewing figures but metrics analysing Video, Users and Engagement across all platforms – including all of the broadcaster's partners – to reflect the actual behavior of audiences as they watch the Winter Olympics on every screen and service.

Pic: Eurosport

By Discovery Corporate >

 

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