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Industry Insights

January 2018

'Staggering’ expansion predicted for programmatic ads 

 

A study from Persistence Market Research (PMR) is predicting that the global programmatic advertising platform market is set to enjoy a compound annual growth of 33.3% from 2017 to 2025 when it will likely be worth around $30 billion.

Persistence 3Jan2018

PMR’s survey showed that North America was projected to be the largest market for programmatic advertising platform, followed by Europe and Asia Pacific (APAC). Market in this region are set to account for revenues worth $1.683 billion in and is further estimated to surpass $13 billion by the end of 2025. However, the Middle East & Africa (MEA) is anticipated to register growth in the global programmatic advertising platform market, followed by Latin America.

By Rapid TV News >

 

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