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Industry Insights

CES 2018: ‘Offer Surfing’ of OTT TV Services a Growing Concern

 

The rise of virtual MVPDs are giving programmers new ways to reach audiences, but they are also creating some concerns as their various free trial periods enable consumers to quickly switch from one provider to another.

 

OTT TV providers let new customers sign up for free for a few days and offer services that can be cancelled at any time. Find out other ways to attract customers to OTT TV services without giving away too much.

By Multichannel News >

 

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