VO's TV Personalization Solution

By creating an individual profile for each viewer and offering personalized content and targeted advertising based on their own preferences, you could enhance engagement and customer satisfaction and leverage it to smart monetization of your content. Seamlessly applied to all existing TV platforms, the personalization platform contains the viewer’s favorite channels, preferences, wish list and recorded shows, and enables continuous viewing from anywhere, anytime.

Viewer tolerance replaces inventory growth as primary yield..

Ad monetization is shifting from maximizing ad volume to delivering fewer, smarter ads that respect viewer..

Netflix Ad Revenue Accelerates as Traditional TV Loses..

VO Industry Insights: Netflix’s advertising business is growing rapidly as the streamer moves past 325 million..

Vietnam in View 2021

Panel session: Taking the Consumer Experience on Video Streaming to the Next Level

September 8, 2021, at 11:50 ICT..