By creating an individual profile for each viewer and offering personalized content and targeted advertising based on their own preferences, you could enhance engagement and customer satisfaction and leverage it to smart monetization of your content. Seamlessly applied to all existing TV platforms, the personalization platform contains the viewer’s favorite channels, preferences, wish list and recorded shows, and enables continuous viewing from anywhere, anytime.
Viaccess-Orca is committed to “empowering customers to adapt and thrive.”
Our tagline for IBC2025 is ‘Launch Faster, Scale Smarter, Spend Wiser’. These three business goals are..
Panel session: Taking the Consumer Experience on Video Streaming to the Next Level
September 8, 2021, at 11:50 ICT..