By creating an individual profile for each viewer and offering personalized content and targeted advertising based on their own preferences, you could enhance engagement and customer satisfaction and leverage it to smart monetization of your content. Seamlessly applied to all existing TV platforms, the personalization platform contains the viewer’s favorite channels, preferences, wish list and recorded shows, and enables continuous viewing from anywhere, anytime.
Viaccess-Orca has entered into a partnership with cable, DTH, IPTV and OTT video delivery solutions provider ATEME..
How Targeted TV Advertising holds the key to meeting the evolving demands of advertisers as both technology and..
Panel session: Taking the Consumer Experience on Video Streaming to the Next Level
September 8, 2021, at 11:50 ICT..