By creating an individual profile for each viewer and offering personalized content and targeted advertising based on their own preferences, you could enhance engagement and customer satisfaction and leverage it to smart monetization of your content. Seamlessly applied to all existing TV platforms, the personalization platform contains the viewer’s favorite channels, preferences, wish list and recorded shows, and enables continuous viewing from anywhere, anytime.
VO has announced a deal that has seen software company Divitel has joined its new system integration partnership..
The latest set of figures show SVOD on the rise even in the saturated US market, HBO Max looks set to have an AVOD..
March 18 - 19, 2020