By creating an individual profile for each viewer and offering personalized content and targeted advertising based on their own preferences, you could enhance engagement and customer satisfaction and leverage it to smart monetization of your content. Seamlessly applied to all existing TV platforms, the personalization platform contains the viewer’s favorite channels, preferences, wish list and recorded shows, and enables continuous viewing from anywhere, anytime.
Viaccess-Orca has been selected by MasOrange to support a major expansion of its multi-brand TV services and the..
The APAC streaming market is growing fast, but the story beneath the headline numbers is more nuanced. Here is..
Panel session: Taking the Consumer Experience on Video Streaming to the Next Level
September 8, 2021, at 11:50 ICT..