Audience measurement and behavior

Gain understanding into how today’s multi-platform content is resonating with audiences and how it compares with traditional platforms. Watch this panel to see how new tools derived from learning algorithms and big data are providing these insights.


AI-Driven Audience Segmentation Is Reshaping Ad-Supported..

Ad-supported streaming with audience segmentation drives targeted ads, boosts engagement, and unlocks sustainable..

Netflix redesign highlights the importance of the User..

Industry Insights: Netflix unveils a major UI redesign to enhance user experience and reports on ad-tier success..

Vietnam in View 2021

Panel session: Taking the Consumer Experience on Video Streaming to the Next Level

September 8, 2021, at 11:50 ICT..