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TV in 2025

iDate's Head Analyst, Florence La Borgne outlines trends impacted by market environment such as regulation, technology, changing patterns of demand and competitive developments such as the change between existing competitors and new entrants. She assesses how these factors will impact the value chain for the audiovisual sector as a whole, as well as by market segments — VOD, Linear TV and Home Video.
Viewer tolerance replaces inventory growth as primary yield..

Ad monetization is shifting from maximizing ad volume to delivering fewer, smarter ads that respect viewer..

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Netflix Ad Revenue Accelerates as Traditional TV Loses..

VO Industry Insights: Netflix’s advertising business is growing rapidly as the streamer moves past 325 million..

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Vietnam in View 2021

Panel session: Taking the Consumer Experience on Video Streaming to the Next Level

September 8, 2021, at 11:50 ICT..

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