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Hybrid TV

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With the growth in video-on-demand (VOD) expected to reach worldwide 3 b$ in revenues in 2012 (Screen Digest), it has become an essential ingredient for broadcasters’ pay-TV service offers. This has in turn led to the growth in demand for hybrid services: live-TV provided over the DVB broadcast network and VOD delivered over the IP network.
 
Broadcasters are seeking to increase customer loyalty and average revenue per user (ARPU) by launching on-demand services such as VOD, catch-up TV and interactive services...