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Great to SUX | Viaccess-Orca Blog

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With deliberate reference to Jim Collins' "Good to Great".

Simple User eXperience (SUX) is widely believed to be the next frontier in each and every application fields, including the emerging TV consumption revolution. And yet, this remains mainly used as the new buzzword in the industry marketing jargon, mostly confused with sexy User Interface (UI) and cool demos. It is treated at best as a late stage add-on in product development, resulting in user experience theater.

Great similarities exist with what security should be (and too rarely is): designed inside out. From the very beginning we should have the outcomes in mind, with a holistic design approach considering what could happen should security be compromised. It is not about sexy cryptographic algorithms or cool authentication protocols. It is less about designing what should be right and more about designing what could go wrong.

Customer acquisition may be obtained with sexy UI, however, customer retention, as well as engagement will eventually be driven by SUX.

It is about time to adopt a hacker mindset in our solution design to deliver the right uncompromised user experience.

 

David Leporini, Viaccess-Orca's Executive Vice President of Marketing, Products and SecurityDavid Leporini is the Executive Vice President of Marketing, Products and Security. Prior to this role, David was a member of the Executive Board of Viaccess and served as CTO since 2007

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Topics: David LEPORINI, Industry, security, Sexy UI, SUX, UI, User Experience, User Interface

David Leporini

David Leporini was the Executive Vice President of Marketing, Products and Security of Viaccess-Orca. Prior to this role, David was a member of the Executive Board of Viaccess and served as CTO since 2007 and was head of system architecture, specifications, security and innovation. Prior to service as CTO, David was head of security for Viaccess since 2005. Before joining Viaccess, David was Operations Manager for Trusted Logic and was responsible for security consultancy activities and quality management. David holds a Doctorat degree with highest honours from the Université Paris-Sud.
 

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