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New Case Study: COMPASS Increases Paid VOD Consumption for ‘yes’

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Subscribers today have endless viewing options; it isn't what it used to be when there were only a few channels to watch; today, an incredible amount of video is available with hundreds of channels to choose from. It comes as no surprise that viewers have greater expectations from their TV service provider. Simply offering great content is not enough anymore. Today it's all about the ultimate user experience where viewers can effectively access their preferred content, wherever and whenever they want it, in a personalized manner enabling true engagement with their favourite content and consequently, enhancement of their experience and satisfaction.

yes Satellite understood and embraced this challenge and launched ‘MyTV’, a personalized TV service that is accessed through yes STBs, powered by VO’s COMPASS content discovery and recommendations platform, which is part of VO’s Voyage - TV Everywhere solution.

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In this new case study we present results and analysis of “MyTV” service based on COMPASS. For example:

  • 88% of yes’ customers have opted-in for the service, allowing MyTV and COMPASS to use their past and future usage habits to provide better recommendations.
  • In the personalized portal, 58% of the time, users have selected the option of personal VOD recommendations
  • 77% of the presented recommendations were relevant for viewers

Want to read more about yes’ recent success? Discover the facts and figures behind yes’ increase in transactional VOD (TVOD) consumption by downloading the case study: MyTV - Personalized TV at yes Powered by COMPASS.

Get the Case Study

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Topics: OTT, TV Everywhere, content personalization, VOD, yes, Customers, Content Recommendations, Industry, personalization, personalized TV, Portfolio, recommendation technology, Recommendations, TV, TVOD, User Experience, Voyage

Merav Cunningham

Merav Cunningham led VO’s digital content strategy and execution, part of VO’s global strategy from 2012 until 2016. She also oversaw VO’s marketing content creation, VO’s blog and all social channels. Merav holds a BA in Psychology from Strathclyde University in Glasgow, Scotland.
 

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