---
title: CTV AD DAYS LATAM 2023 | Viaccess-Orca
description: "Join us for a special session at CTV AD DAYS LATAM in Mexico City: The Takeoff of Pay-TV-Powered Addressable Advertising. 5 October, 09:30 AM."
image: https://www.viaccess-orca.com/hubfs/CTV%20AD%20DAYS%20LATIN%20AMERICA%202023.jpg
---

[![VO LOGO-1](https://www.viaccess-orca.com/hubfs/VO%20LOGO-1.svg "VO LOGO-1")](https://www.viaccess-orca.com/)

[![CTV AD DAYS LATIN AMERICA 2023
](https://www.viaccess-orca.com/hs-fs/hubfs/CTV%20AD%20DAYS%20LATIN%20AMERICA%202023.jpg?width=911&height=400&name=CTV%20AD%20DAYS%20LATIN%20AMERICA%202023.jpg "CTV AD DAYS LATIN AMERICA 2023
")](https://events.nextvseries.com/CTVAdDaysLatinAmerica2023#/?lang=en)

# CTV Ad Days Latin America 2023

### The Takeoff of Pay-TV-Powered Addressable Advertising

05  
Oct

###### 05 October | 09:30-10:30 AM | BelAir Mexico City | Conference room

#### - Making a larger portion of programmers’ inventory available on addressable - Cross-screen addressability over traditional and connected TV - Target audience segmentation and data matching solutions - The quest for real-time linear TV ad targeting **With Carlos Ramos, VP business development Americas, Viaccess-Orca. ** Rodrigo Hernández, Megacable • Eduardo Peniche, Dish México • Juan Palermino, ClaroVTR • Sofia Thorn, INVIDI • Moderated by Hugo González.

###### VIACCESS-ORCA IS TRUSTED BY

### Meet us there!