Data Intelligence & Personalization 2025 | Viaccess-Orca

Data Intelligence & Personalization Features

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Targeted TV Advertising - Making Targeted TV Advertising Simple-2

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Enhance your offering with data-driven analytics, discovery, and personalization.

Data Intel & Personalization Highlights

Tailored Segmentation

Increasing ad revenues by harnessing data from backend systems, STBs, and apps.

AI-Powered Editorial Advisor

VO’s Editorial Advisor uses LLMs to optimize content curation, copy, and UI performance.

Revenue Top-Down Analysis

Discover how offers, viewing patterns, and viewer behavior shape your revenue over time.

Consumption Attribution

Identify the impact of discovery sources, conversion triggers, and recommendation.

Customer Churn Prediction

Maximize retention by targeting high-response subscribers and detecting churn signals.

User Content Interests

Analyze cross-device search behavior to reveal content gaps and monetization opportunities.

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