Gain deep insights into viewer behaviour & preferences and enhance your offering through a suite of data-driven solutions, including VO Segmenter, TV business analytics, content discovery, and advanced personalization.
Get instant and comprehensive visibility into your business performance. Easily identify the products and content that viewers like. Create upsell opportunities, based on actual viewing and browsing patterns.
Identify the content that brings high ROI as well as content gaps, based on in-depth content usage analysis. Leverage data to negotiate the best terms for your content purchases.
Optimize the effectiveness of different sources of content discovery; determine which viewers are at churn risk. Improve viewer experiences and increase engagement levels.
Leveraging first-party data and advanced AI insights, VO's robust data intelligence and segmentation solutions empower tailor-made viewing experiences and actionable, revenue-generating recommendations, driven by accurate and flexible audience segmentation.