Pay TV providers are finding it ever more challenging to keep up with the changes brought by TV Everywhere and Over-the-Top (OTT) services. Nonetheless, as the TV market continues to evolve at a rapid pace, industry players must adopt OTT and TV Everywhere services in order to remain relevant.
TV Everywhere is growing at a rate that cannot be ignored. In fact, between July 2011 and January 2013, the number of subscribers with access to TV Everywhere or multiscreen services increased from double in Eastern and Western Europe to over tenfold in other areas of the world. This expansion is particularly interesting in Western Europe, where spending on OTT video is still a fraction of what is spent in the American OTT video market.
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Regardless of video spending budgets, viewers worldwide are enthusiastically embracing TV Everywhere. Pay TV providers are beginning to catch on to this trend, with many starting to offer TV Everywhere services, albeit at a slow pace. Awareness is also on the rise: the percentage of subscribers aware of the availability of a TV Everywhere service has risen from 17% in December 2010 to 26% in November 2012.
In order to conquer the market, 2014 should be the year for content service providers to step it up and equip themselves with the right tools for enabling them to offer TV Everywhere services to their consumers.
Have a look at the infographic below for more facts and figures on the rise of TV Everywhere.
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