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5 Leaders on the Biggest Changes in the Next 5 Years

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As we prepare in earnest for TVLS 2016, to be held on the Croatian coast in Dubrovnik, a look back at the concluding panel of last year’s event in Cannes, where five top speakers gave us their predictions regarding the future of television in 2020.

Patrice Sluopowski, Vice President Digital Innovation, Orange, almost brought the house down at the end of the session when he blithely answered that the future of television was 3D.

After a significant pause he then elaborated:

Those 3Ds will be Domus, Data and on-Demand…and I use domus, the Latin word for home, because we are seeing the TV screen becoming more and more the household interface.”

Sluopowski’s comments came near the end of a fascinating day of debate and discussion about the future of the industry. And this half hour session was a whistle stop tour that seemed to sum up many of the thoughts of TVLS’ attendees, from the problems of piracy and dealing with industry consolidation, to the evolution of the User Experience.

It’s about understanding the customer and how to put them on a road. As Henry Ford said: what do people want? Faster horses. So he gave them a car. How do we give people a ‘car’ when they don’t actually know what they want to ask for?”

-Ron Paans, Technical Director, M7 Group

The sensation is of an industry changing with incredible rapidity but also of some very talented people heading it up that are energised by that change and relishing the challenges ahead.

As Steve Newkirk, Director of Engineering, Charter Communications concluded:

The thing that won’t change is change. In this industry we’re in a constant state of flux as we migrate to new platforms and to different technologies.”

You can watch the full session below:

Topics: Video, OTT, TV Everywhere, Youtube, Audience behaviour, change, Content service providers, Events, Industry, IPTV, pace of change, Pay TV, Prediction, technological change, TVLS, TVLS 2015, understanding audience, User Experience

Merav Cunningham

Merav Cunningham led VO’s digital content strategy and execution, part of VO’s global strategy from 2012 until 2016. She also oversaw VO’s marketing content creation, VO’s blog and all social channels. Merav holds a BA in Psychology from Strathclyde University in Glasgow, Scotland.
 

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