
Most attendees at the MIPCOM Conference held this fall in Cannes probably didn’t notice the small off-MIPCOM exhibition organized by a handful of second screen technology vendors outside of the Palais des Festivals. True, some of MIPCOM attendees may have walked through the door of the Esterel conference room during one of the rare panels devoted to second screen, but it’s probably fair to say that second screen remains an enigma for the multi-billion dollar a year TV content industry represented by the busy executives bustling around the market hallways.
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