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Content licensing & strategies and in an OTT World



Content licensing remains one of the most expensive and complex issues in video services today. With new business models, use cases, delivery mechanisms, and competitors, the world of content rights continues to evolve.

As we see an ongoing increase in over-the-top (OTT) subscriptions worldwide, and players such as Netflix, Amazon, Yahoo, Hulu etc., are rapidly growing and providing content creators and rights holders a host of new customers for their content, there is a direct impact of different offerings such as multiscreen, time-shifting and the demand for exclusive content today on TV and movie licensing trends.

We all agree that the internet proves to be a force of good -- disruptive but good -- yet we should use this disruption to bring forward new models to the market. The OTT success also shows that audiences are willing to pay for TV programming. So the question is what strategies should TV providers adopt in the new OTT space and what are the implications for current and future services?  Is it about different types of premium content? The different habits of consuming content? Or even about fighting content piracy?

Watch this panel session from our TV Leaders Summit  where Tom Mohler, CEO at Olympusat; Marla Shapiro, Director of Strategic Partnerships and Content Acquisitions at Voddler; Christine Maury Panis, EVP, General Counsel at VO and Brett Sappington, Director of Research at Parks Associates, discussed and explored the ongoing evolution of content rights, the various strategies being taken by market players today and the impact of those changes on the video ecosystem.

Viaccess-Orca’s TV Leaders Summit is a thought-provoking, inspirational annual conference that gives an opportunity for prominent industry figures to discuss and debate trends and developments within the TV sector.

Topics: Content Protection, Video, OTT, TV Everywhere, broadcast, Customers, Content Piracy, Content service providers, customers, Events, events, Industry, IPTV, Netflix, Pay TV, pay TV operators, Pay TV piracy, piracy, security, TV, TV Leaders Summit, TVLS

Merav Cunningham

Merav Cunningham led VO’s digital content strategy and execution, part of VO’s global strategy from 2012 until 2016. She also oversaw VO’s marketing content creation, VO’s blog and all social channels. Merav holds a BA in Psychology from Strathclyde University in Glasgow, Scotland.

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