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TV All Around You | Viaccess-Orca Blog

Posted by Efrat Fenigson

Sun, Jun 10, 2012

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A revolution is here. “It's nothing like what you have experienced before”. OK. I’m biased. BUT – I am a TV consumer just like the rest of you. And I have a solid opinion on the TV viewing experience offered to me today by my provider. And I want to share it with you.

I love my TV shows: I love “Idol”. I love “Mad Men”. I love fashion shows. I LOVE “Master Chef”. I wouldn’t miss these things, and that’s why I own a lovely recording STB (PVR).

Now here are only a few of the most annoying things for me as a user:  I don’t currently have the option to watch my content on my laptop, or on my iPad or my iPhone. If you know me you know I’m near “a” screen many hours of the day and when I get to the unwinding time of my day I want to be able to watch my content where ever I am. Most often I’m in helicopters for example :-) But for the sake of the discussion – let’s assume this is resolved.

I’m still left with other hurdles – I want to remotely be able to record, I want to let my friends know about something I’m watching so they can enjoy it too, I want to start watching it on my iPad and then continue later on my TV. I want to be able to buy a season of Mad Men for my best friend so she’s forced to watch it and we can talk about it… And yes I know I can do some of these things today – but that’s if I really try hard and download many apps that know to do some of these things… but they’re not connected to my TV service in the end of the day and they provide limited functionality and mostly on iPhone. Yes I can also visit the broadcast network portal and find some of the content there on VOD – but I want it all in one place. Isn’t that why I pay good $$ each month?

And the most important problem for me: I want the content I like WITHOUT having to scroll through endless, slow, ugly, program guides. I want to turn on my TV (or app) and bam! Get it all in front of my eyes. Just like that bubble in the clip.  I have been using the service for so long, that it had enough time to get to know my likings. It surely knows by now the kind of stuff I like and could have offered me recommendations on that kind of content. I could have also been discovering NEW things to watch that match my taste! Man, that would have been awesome.

So in other words, this may sound egocentric – but I want my TV all around ME. I want it everywhere I go, on all my devices, and it should revolve around the content that is personally suited to me. Now that’s what I call a revolution!  I’m getting myself all excited by the thought of receiving such a pleasant experience from my TV provider. I’m telling you – if I got all that from my provider – I swear I’d stop fantasizing about apple TV or Netflix.  I promise. I’d stay loyal forever and ever.

Topics: TV Everywhere, VOD, Content Discovery, Industry, iPad, Netflix, TVE

Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.
 

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