When is too much choice just too much? These days, with an almost limitless amount of content to choose from, the issue is no longer ‘there’s nothing to watch now’; instead it’s more like ‘there’s too much to watch, how do I decide?’
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When is too much choice just too much? These days, with an almost limitless amount of content to choose from, the issue is no longer ‘there’s nothing to watch now’; instead it’s more like ‘there’s too much to watch, how do I decide?’
Read More
Are we in control of our decisions? Although we all presume that we make rational decisions, essentially we are much less in control of this process than we know.
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One of the consequences of the increased amount of content flooding the market is that it is becoming more and more difficult for viewers to find what they want to watch.
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OTT technologies enable measurement of an individual’s digital footprints, collecting data from TVs, smartphones and other connected devices.
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When it comes to driving competitive advantage for TV operators, analytics deliver in three key areas of the content cycle.
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