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CES 2022 reveals the latest consumer industry trends

Industry insights: CES 2022 took place under the shadow of Omicron in Las Vegas, Marvel took the unwanted Most Pirated in 2021 Award, and the global Box Office starts to recover.

ces2022 samsung frameNew tech at CES 2022

[The Verge, Gizmodo]

Much of the holiday season was spent playing a game of will it/won’t it with CES 2022. In the end, despite some last minute high profile withdrawals from a few major exhibitors, the show went ahead, albeit running for one day shorter as a mitigating factor against the pervasive Omicron variant and requiring fully vaccinated status from anyone visiting. It seems to have been a success too, despite being smaller than usual. Certainly, there was no lack of new technology on display.

So, what have we learned? Well, judging from the amount of new automotive tech on display the car industry is going to continue to gobble up semiconductors at a fantastic rate. As one of the prime drivers behind the current chip shortage, that helps explain why many forecasters are gloomily predicting the shortage to extend well into 2023.

The metaverse featured strongly, as you would expect, though it tended to generate more heat than light and little of the AR and VR tech that was positioning to exploit it was anything generally new. The smart money is on 2023 for that to really take off and, besides, the Big Tech companies that will really shift the dial on metaverse access tend to operate their own events scattered throughout the year.

For the video industry though it is, as ever, a great chance to get a look at the TV sets that consumers will be watching on a couple of years down the line. And there are a few trends worth pulling out.

  • New display tech and improved picture quality. OLED has been the champion technology in this area for a while now, but manufacturers are starting to incorporate additional technologies to amp up picture quality even more. QD-OLED couples the self-emissive qualities of OLED with the superior colour and brightness of quantum dot. LG, meanwhile, has a tech it calls QNED, which couples Quantum Dot, Nanocell and mini-LED backlighting for what it reckons is the best non-OLED picture out there. And everyone has a MicroLED set which are widely regarded to provide the best picture of them all but at a cost most consumers can’t match.
  • New Connected TV software. TV manufacturers are keen to try and replicate the smooth UX of interfaces such as Apple TV and Google TV inside their own operating systems, making them the go-to source for aggregating streaming and linear services. Occasionally this takes them in some strange directions, Samsung creating a few mystified headlines by rolling out support for NFTs, for example. Increasingly though they are simply becoming more capable and taking on many of the smart functions such as videoconferencing and home hub management that would once have been associated with a computer screen. Video is now part of what the sets are designed to do, not the whole.
  • High-end design. TVs are thus becoming less vehicles for watching video and more multifunctional home hubs. That means that people are looking at them a lot more than for just lean back sofa surfing, and they need to fit into design aesthetics. If you are using them to display your NFT collection, for instance, you want them to look good as well. The trouble is that no one has really nailed a design that works yet, so we are seeing units that serve as digital picture frames such as Samsung's The Frame above, can be leaned against a wall like an easel, are suspended in midair on a single stalk, and a whole lot more. 
  • Bigger and bigger sets. Even though people’s living rooms haven’t gotten any larger in recent years the sets that dominate them have. What was considered giant a few years ago — 65in, for example — are run of the mill now, and several commentators refer to 42in sets as ‘small’.
  • Better input devices. Voice control is increasingly critical as functionality widens beyond simple channel selection and volume control. Whether onboard remotes or as part of the main set, always-on listening and smooth OS responses are becoming an expected part of the UX. 

One other thing caught our eye as well was self-charging devices. Exeger’s Powerfoyle technology claims that its solar cell material can recharge devices from any light source including artificial light. Headsets and speakers look to be some of the first devices to benefit and, while the current generation of TVs look to be too power-hungry for such innovations as yet, remote controls look to be ideal candidates. 

Which brings us to possibly our favourite gadget of CES 2022 so far, a new remote from Samsung that uses RF harvesting and radio waves from a router to stay charged. Samsung estimates that the TV sets sold each year use nearly 3.1bn batteries over the course of a seven year lifespan. Bringing that number down, using photovoltaics or RF harvesting, can only be a good thing.

Wandavisionwas the most pirated TV show of 2021 (probably)


As online video piracy has moved over to live streaming, so the annual TorrentFreak report on the most pirated TV shows of the year has lost some of its impact. Nevertheless, while it may no longer account for anything close to the total amount of illegal video content crossing the world’s servers, it does give the industry a good indication of what content is being targeted and shared.

And in 2021 that was Disney. With the Disney+ show The Mandalorian taking the most pirated show award of 2020, there has been a seamless transfer of power with the excellent WandaVision taking first place for 2021.

Indeed, Marvel content was the runaway most in-demand illegal content of the year as the Top Ten below shows.

  1. WandaVision
  2. Loki
  3. The Witcher
  4. The Falcon and the Winter Soldier
  5. Hawkeye
  6. What If…?
  7. Foundation
  8. Rick & Morty
  9. Arcane
  10. Wheel of Time

Of the Top 6, only Netflix’s The Witcher is a non-Marvel title. And only one show, Rick & Morty (also Netflix), carries over from last year. Netflix picks up one other slot with Arcane, while Apple TV+ and Amazon are represented singly with Foundation and Wheel of Time respectively (though both were released comparatively late in the year and might well belong further up the table).

Interestingly, TorrentFreak reports that its calculations are based on single episodes, which means that season packs are underrepresented. This disadvantages series that are released in one go and, based on some rough calculations it’s done, Netflixs Casa de Papel would likely have taken the 5th spot while cultural phenomenon Squid Game would have made it into the top 10 as well. 

Box Office ends year double 2020’s revenues


If data from the US box office is anything to go by, the world’s cinemas staged a decent recovery in 2021, but are still operating a long way short of pre-pandemic levels.

The figures for US revenues from Comscore reported in The Hollywood Reporter are as follows: 

2019 $11.4bn

2020 $ 2.2bn

2021 $4.5bn

Both Comscore and the National Association of Theatre Owners note that the 60% lower revenue over 2019 is narrowed to roughly 40% when allowing for the fact that many cinemas didnt reopen until spring 2021. And while that would produce better numbers, it suggests that audiences would still be staying away even given a full year of business.

Global figures are still being compiled, but are forecast to be $21bn, 50% of the $42bn 2019 figure.

Some more analysis of the figures has revealed that it’s the 18-34 demographics that have gone back to the theaters first, which explains perhaps the preponderance of superhero, action, and horror titles dominating the charts. Older audiences and families (for the first time in the modern era, there wasnt a single animated title in the yearly top 10) are still largely absent, though this might be starting to change as vaccination plans roll out to younger age groups.

Meanwhile, Spider-Man: No Way Home has become the first movie of the pandemic era to pass $1bn at the global box office, giving the industry further optimism for the post Omicron future.

Main pic: Samsung

Andy Stout

Andy Stout is a broadcast and technology journalist, who, over longer than he cares to think about, has written for most of the major publications in the industry. He is fascinated by technology and its evolving impact on society, and enjoys bringing an eclectic viewpoint to the Viaccess-Orca blog. He was awarded a First Class BSc from the Open University and lives with his family in Northern Ireland.