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Ludo Rubin

Recent Posts

How Live OTT Streaming Can Help Operators Target Viewers

Wed, May 10, 2017 | by Ludo Rubin

Future generations might well have to Google the phrase ‘water-cooler TV’ when they come across it in old documents about television at the start of the 21st century. The idea that millions and millions of people will watch the same thing at the same time, then discuss it the day after at work feels positively old fashioned. But the skinny bundles of live TV channels being offered as part of the expanding landscape of OTT Streaming packages in the US are trying to replicate that feeling.

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Topics: OTT, Amazon, Content, Hulu, Industry, live TV, Netflix, OTT penetration, OTT Streaming

How ATSC 3.0 Will Ramp Up Competition in the US

Wed, Apr 12, 2017 | by Ludo Rubin


While it is tempting to think that television in the pre-Pay TV era, that was transmitted by large TV masts and received by domestic TV aerials is just a relic of a bygone age, it is still a significant part of the industry. Not just in the developing world, with figures from recent years suggesting that 21% of US households rely on antenna reception for at least one TV set in the house.

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Topics: TV Everywhere, ATSC, ATSC 3.0, cord-cutting, FCC, Industry, IP, Pay TV, USA


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