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Ludo Rubin

Ludo Rubin is Director of Product Marketing for Viaccess-Orca. Ludo has 20 years of experience in product management, product marketing and business development in Software/SaaS for telecom, enterprise and video applications. Prior to VO, he worked with IBM, Nokia/Alcatel-Lucent and niche enterprise software providers where he successfully built, launched and marketed innovative software products. Ludo holds a Master of Science (MsC) in Computer Science and Electrical Engineering from Ecole Centrale de Lyon (France), a post-masters’ degree in mobile communications from Telecom ParisTech and completed the Management Accelerator Program at INSEAD. Ludo lives in Tel Aviv

Recent Posts

Is the OTT Market Heading for Consolidation?

Tue, Sep 26, 2017 | by Ludo Rubin

In September, it was announced that SVOD company Afrostream was to close down. It was billed as ‘the African Netflix’ and with huge ambitions to serve as a bridge between the emerging African film industry and the European markets. 

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Topics: OTT TV, OTT Streaming

Broadcast Services: Can Skinny Bundles Lead to Fat Profits?

Wed, Aug 23, 2017 | by Ludo Rubin

Skinny bundles have really taken off in the US broadcast services industry but it’s not just consumer appeal driving their uptake. Their average revenue per channel is impressive too.

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Topics: OTT, Pay TV

How Live OTT Streaming Can Help Operators Target Viewers

Wed, May 10, 2017 | by Ludo Rubin

Future generations might well have to Google the phrase ‘water-cooler TV’ when they come across it in old documents about television at the start of the 21st century. The idea that millions and millions of people will watch the same thing at the same time, then discuss it the day after at work feels positively old fashioned. But the skinny bundles of live TV channels being offered as part of the expanding landscape of OTT Streaming packages in the US are trying to replicate that feeling.

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Topics: OTT, Content, OTT Streaming

How ATSC 3.0 Will Ramp Up Competition in the US

Wed, Apr 12, 2017 | by Ludo Rubin

 

While it is tempting to think that television in the pre-Pay TV era, that was transmitted by large TV masts and received by domestic TV aerials is just a relic of a bygone age, it is still a significant part of the industry. Not just in the developing world, with figures from recent years suggesting that 21% of US households rely on antenna reception for at least one TV set in the house.

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Topics: TV Everywhere, cord-cutting, Industry, IP, Pay TV, USA

 

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