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Ludo Rubin

Ludo Rubin is Director of Product Marketing for Viaccess-Orca. Ludo has 20 years of experience in product management, product marketing and business development in Software/SaaS for telecom, enterprise and video applications. Prior to VO, he worked with IBM, Nokia/Alcatel-Lucent and niche enterprise software providers where he successfully built, launched and marketed innovative software products. Ludo holds a Master of Science (MsC) in Computer Science and Electrical Engineering from Ecole Centrale de Lyon (France), a post-masters’ degree in mobile communications from Telecom ParisTech and completed the Management Accelerator Program at INSEAD. Ludo lives in Tel Aviv

Recent Posts

The Global SVOD Market: 4 Key Trends

Wed, May 1, 2019 | by Ludo Rubin

How to Succeed Using OTT TV Services to Reach Diaspora Populations

Fri, May 11, 2018 | by Ludo Rubin

OTT TV services are increasingly seen as the ideal way for operators to reach specific populations around the world. 

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Over the Top TV – Regional Hotspots

Wed, Mar 14, 2018 | by Ludo Rubin

The growth of Over the Top TV has been one of the most significant changes in the industry in recent years, but where is it heading next and how does the picture vary worldwide?

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Solving the Real Pain Points of Consumers Choosing OTT Services

Wed, Jan 10, 2018 | by Ludo Rubin

How TV service operators can stay competitive in an increasingly crowded market which has pronounced pain points when it comes to choosing OTT Services.

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GDPR: The Implications for TV Service Providers

Tue, Nov 21, 2017 | by Ludo Rubin

One of the most seismic changes to affect the digital industries of the internet age will happen on May 25, 2018 when the EU’s controversial General Data Protection Regulation (GDPR) will finally come...

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Is the OTT Market Heading for Consolidation?

Tue, Sep 26, 2017 | by Ludo Rubin

TV service providers are always looking for ways to increase engagement. Higher engagement in turn can positively affect the bottom line. 

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Broadcast Services: Can Skinny Bundles Lead to Fat Profits?

Wed, Aug 23, 2017 | by Ludo Rubin

Skinny bundles have really taken off in the US broadcast services industry but it’s not just consumer appeal driving their uptake. Their average revenue per channel is impressive too. 

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How Live OTT Streaming Can Help Operators Target Viewers

Wed, May 10, 2017 | by Ludo Rubin

Future generations might well have to Google the phrase ‘water-cooler TV’ when they come across it in old documents about television at the start of the 21st century. The idea that millions and millio...

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How ATSC 3.0 Will Ramp Up Competition in the US

Wed, Apr 12, 2017 | by Ludo Rubin

  While it is tempting to think that television in the pre-Pay TV era, that was transmitted by large TV masts and received by domestic TV aerials is just a relic of a bygone age, it is still a signifi...

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