Industry insights: Advertising is an increasingly important component of the streaming ecosystem, with addressable ads in particular now used by 73% of marketers.
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Industry insights: Advertising is an increasingly important component of the streaming ecosystem, with addressable ads in particular now used by 73% of marketers.
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The writers’ and actors’ strikes in the US promise to disrupt the flow of new content worldwide. But there are actions operators can take to mitigate the impact.
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Industry insights: The role of advertising in video piracy incomes; 5G services increasingly bundle video; WBD looks to license content to Netflix; and Sky adds Sky Live video camera to hardware lineu...
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Industry insights: The threat of malware continues to affect the industry with research showing that popular Android TV boxes ship pre-infected with malware payloads, while new European rules may affe...
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Industry insights: FAST gains yet more ground in the US, Netflix’s crack down on password sharing could yield billions when it reaches the same country, and HBO Max and Discovery+ merger plans confirm...
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Industry Insights: The number of video services used per household in the US reaches its highest number ever, while viewers struggle to differentiate between many services and the environmental impact...
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Industry insights: 5G adoption increases revenue for mobile operators, the DPP sets its mood music for the year, and AV1 adoption accelerates.
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Industry insights: Netflix comfortably beat subscriber expectations, while password sharing crackdowns look to be promising.
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Industry insights: Growth in spending on content is slowing for 2023 but SVOD figures are still substantially ahead of the rest of the industry.
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