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Einat Kahana

Einat Kahana, Senior Director of Product Management, leads the Viaccess-Orca TV Platform solution product team. Prior to this, Einat led and created VO’s Analytics and data solutions. Before joining Viaccess-Orca in 2014, she gained product and program management experience from several companies including Kenshoo, the global leader in agile marketing software, and Amdocs, the primary supplier of BSS and OSS software and services used by telecommunications providers. She holds a MBA in Business Administration from Tel Aviv University Recanati School of Management.

Recent Posts

The 5 benefits VO Super Aggregator brings to operators

Thu, Oct 22, 2020 | by Einat Kahana

3 compelling reasons to adopt TV content aggregation

Wed, Sep 16, 2020 | by Einat Kahana

Give the people what they want. How super aggregation minimizes 3 notable pain points for your customers.

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Why TV Audience Measurement Needs to be Cross-Device

Thu, Jun 6, 2019 | by Einat Kahana

TV audiences want to watch content that appeals specifically to them. But how do TV service providers determine which content is the most popular and which programs appeal to a particular audience?

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How TV Insights Can Leverage Online Retail’s Power & Expertise

Wed, Aug 29, 2018 | by Einat Kahana

TV Business Analytics can provide powerful TV insights for operators and broadcasters when they incorporate best practices developed by the online retail marketing industry.

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Data and Analytics: The Importance of Getting it Right

Wed, Nov 29, 2017 | by Einat Kahana

Here is an interesting statistic: since research on spreadsheet errors began at some point in the mid-1980s an overview of the processes has concluded that 88% of all of them contain an error.

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TV Analytics: Personalized TV is the New Big Data

Wed, Apr 26, 2017 | by Einat Kahana

Every year, Accenture publishes a report titled The Future of Broadcasting which analyses the trends and technologies on the broadcast industry roadmap.

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