
The growth in Targeted Advertising in 2020 was impressive and solutions such as VO’s Targeted TV Advertising are enabling operators and broadcasters to buck the downturn.
Read MoreMon, Feb 1, 2021 | by Dror Mangel
The growth in Targeted Advertising in 2020 was impressive and solutions such as VO’s Targeted TV Advertising are enabling operators and broadcasters to buck the downturn.
Read MoreThu, Oct 29, 2020 | by Dror Mangel
While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.
Read MoreWed, May 27, 2020 | by Dror Mangel
For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.
Read MoreWed, Aug 7, 2019 | by Dror Mangel
Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.
Read MoreIt's smarter, it's safer. It's VO.