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Dror Mangel

Dror Mangel is a Senior Product Manager, AI & Data Solutions Domain. Prior to joining Viaccess-Orca he gained business development and product management experience from leading startups in Israel’s ‘Start-up Nation’, working with many global Fortune 500 customers. He is an expert in data-driven solution and is driven by data and a passion for creating B2C + B2B products from their early ideation stages to commercial launch, always focusing on the market's needs. He holds a Bs.C. in Industrial Engineering and Management from Technion - Israel Institute of Technology, and is currently working towards an MBA from Tel Aviv University

Recent Posts

The rich opportunity of Targeted Advertising

Mon, Feb 1, 2021 | by Dror Mangel

How to leverage TV data to maximize the Addressable TV Advertising opportunity

Thu, Oct 29, 2020 | by Dror Mangel

While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.

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Why TV Operators Have To Consider Targeted TV Advertising As Their Future Revenue Source

Wed, May 27, 2020 | by Dror Mangel

For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.

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Why AVOD Solutions Are Becoming Increasingly Attractive

Wed, Aug 7, 2019 | by Dror Mangel

Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.

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