While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.
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While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.
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For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.
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Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.
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As costs rise so the amount of original content on the market might decrease, meaning broadcasters and OTT operators will need to make sure their catalogues work at peak efficiency.
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Viewers are watching more television than ever before but, according to new data, finding what they want to watch is becoming harder too.
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It's smarter, it's safer. It's VO.