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Dror Mangel

Dror Mangel is director of product, leading the value added services of VO, including AI & Data Solutions. Prior to joining Viaccess-Orca he gained business development and product management experience from leading startups in Israel’s ‘Start-up Nation’, working with many global Fortune 500 customers. He is an expert in data-driven solution and is driven by data and a passion for creating B2C + B2B products from their early ideation stages to commercial launch, always focusing on the market's needs. He holds a Bs.C. in Industrial Engineering and Management from Technion - Israel Institute of Technology, and an MBA from Tel Aviv University.

Recent Posts

Overcoming the 7 challenges of implementing addressable TV advertising

Mon, Jun 14, 2021 | by Dror Mangel

The rich opportunity of Targeted Advertising

Mon, Feb 1, 2021 | by Dror Mangel

The growth in Targeted Advertising in 2020 was impressive and solutions such as VO’s Targeted TV Advertising are enabling operators and broadcasters to buck the downturn.

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How to leverage TV data to maximize the Addressable TV Advertising opportunity

Thu, Oct 29, 2020 | by Dror Mangel

While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.

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Why TV Operators Have To Consider Targeted TV Advertising As Their Future Revenue Source

Wed, May 27, 2020 | by Dror Mangel

For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.

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Why AVOD Solutions Are Becoming Increasingly Attractive

Wed, Aug 7, 2019 | by Dror Mangel

Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.

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Netflix, Amazon, Apple, Hulu: Are we facing a content crunch?

Tue, Dec 5, 2017 | by Dror Mangel

As costs rise so the amount of original content on the market might decrease, meaning broadcasters and OTT operators will need to make sure their catalogues work at peak efficiency. 

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Highlighting the Content Discovery Crisis

Wed, Oct 11, 2017 | by Dror Mangel

Viewers are watching more television than ever before but, according to new data, finding what they want to watch is becoming harder too.

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