For operators looking to implement addressable TV advertising here are the 7 challenges that need to be overcome and questions that need to be asked.

The growth in Targeted Advertising in 2020 was impressive and solutions such as VO’s Targeted TV Advertising are enabling operators and broadcasters to buck the downturn.

While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.

For Pay-TV operators looking at challenging situations made worse by the Covid-19 pandemic, Targeted TV Advertising holds a lot of promise.

Driven by consumer surveys that show a long-standing antipathy towards to AVOD solutions, the industry has so far been resistant to them. But the climate may be changing.

As costs rise so the amount of original content on the market might decrease, meaning broadcasters and OTT operators will need to make sure their catalogues work at peak efficiency. 

Viewers are watching more television than ever before but, according to new data, finding what they want to watch is becoming harder too.