TV Service Providers are continually making decisions about programming, content purchases, advertising and more. Increasingly they depend upon data to guide these choices, to know what content viewers are watching, how they are watching (are they binge watching on the weekend or viewing in short spurts on their commute to work) in addition to many other issues.
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Sports and TV have long-standing relationship. Many of TV’s most popular programs are live broadcasts of sporting events, especially football.
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How much is the TV industry losing to credential sharing?
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TV service providers are always looking for ways to increase engagement. Higher engagement in turn can positively affect the bottom line.
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Why is data so important? How can organizations utilize data to further their business objectives and positively impact the bottom line?
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VO’s fully hosted and fully managed 'TVaaS' provides much more than just the TV platform. It offers a full ecosystem.
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From 2008 Netflix has been utilizing horizontally scalable, distributed systems in the cloud. As of January 2016 it became a truly a cloud-native company.
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Virtual Reality has moved from the theoretical to tangible. Most of the big content TV players have experimented with VR360 over the past two years and launched prospective services.
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The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.
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It's smarter, it's safer. It's VO.