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Chem Assayag

Chem Assayag is VO's Executive Vice President of Sales and Marketing. With a strong experience in the world of digital television and content services, and during his tenure at OpenTV, the worldwide leader in interactive television, he managed operations in Europe and the Middle East, growing revenues in the company’s largest business region. Chem also led the worldwide sales, marketing, and business development functions for the MediaHighway® product line at NDS (now part of Cisco Systems). In the late 2000s he was also a key figure in Europe’s mobile TV and mobile broadcast industry, leading Qualcomm’s MediaFLO division in the region. Aside from his corporate sales and business experience, Assayag is an entrepreneur who founded, managed, and sold his own company, and has also driven a number of business startups. Chem graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe.

Recent Posts

From House of Cards to House of Cords & The Return of the Living Room? 

Wed, Jun 29, 2016 | by Chem Assayag

Today’s Landscape and Tomorrow’s Vision for the TV Industry

Tue, Nov 17, 2015 | by Chem Assayag

  Buried deep in the French film archives of the Institut national de l’audiovisuel, there is a remarkable 1947 film showed Parisians walking around their city watching live TV broadcasts on tiny mobi...

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It’s Getting Very Personal: Between Apple Watch and the TV World

Mon, May 25, 2015 | by Chem Assayag

  2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, f...

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TV Leaders Summit 2015: Taking the TV World a Step Forward

Tue, Apr 28, 2015 | by Chem Assayag

  It’s this time of the year and our annual TV Leaders summit is just a month away! This year's summit will take place in Cannes on May 28th-30th and will host market leaders to present and discuss th...

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As Sweet as It Gets: Mixing Business and Art on the Road

Thu, Apr 16, 2015 | by Chem Assayag

  I love the arts and especially contemporary art. When I travel for work and have some spare time – which actually almost never happens- I try to visit local exhibitions and museums. The last time I ...

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Competing for time - the right content recommendation tool

Tue, Dec 9, 2014 | by Chem Assayag

  “Breaking Bad”: 5 seasons, 62 episodes of 47 minutes, more than 48 hours of Walter White in total; “Game of Thrones”: 10 new episodes of season 5 are coming soon, while each of the previous four sea...

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The Rocking Chair Paradigm | Viaccess-Orca Blog

Mon, Jul 21, 2014 | by Chem Assayag

  People who watch lots of television have long been defined as ‘couch potatoes’. The image that springs to mind is one of family members or a group of friends staring at a TV screen, while lounging o...

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