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Chem Assayag

Chem Assayag is VO's Executive Vice President of Sales and Business Development. With a strong experience in the world of digital television and content services, and during his tenure at OpenTV, the worldwide leader in interactive television, he managed operations in Europe and the Middle East, growing revenues in the company’s largest business region. Chem also led the worldwide sales, marketing, and business development functions for the MediaHighway® product line at NDS (now part of Cisco Systems). In the late 2000s he was also a key figure in Europe’s mobile TV and mobile broadcast industry, leading Qualcomm’s MediaFLO division in the region. Aside from his corporate sales and business experience, Assayag is an entrepreneur who founded, managed, and sold his own company, and has also driven a number of business startups. Chem graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe.

Recent Posts

iPhone X: TV industry takeaways from Apple’s greatest smartphone yet

Wed, Sep 13, 2017 | by Chem Assayag

All the headlines about Apple’s September 12 event were about the iPhone X, but there were some important structural shifts with implications for the entire industry on stage as well. 

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Topics: Virtual Reality, TV Everywhere, OTT TV

TV Industry - 4 Scenarios That Will Shape the Future

Thu, Jul 13, 2017 | by Chem Assayag

Who will be the victors in the battle for the future of the TV industry? Will it be the established media groups, the internet platforms, or the incoming telcos?

To understand the roadmap for the future of the industry, four scenarios were presented by Florence Le Borgne of IDATE at our TVLS event in June this year. Surprisingly, while the internet is a major source of disruption, it is not the only one.

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Topics: TV Everywhere

Video to be 80% of all Internet Traffic by 2021

Fri, Jun 30, 2017 | by Chem Assayag

The latest Cisco Visual Networking Index revises Internet traffic numbers upwards yet again.

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Topics: OTT, cord-cutting, Internet

From House of Cards to House of Cords & The Return of the Living Room? | Viaccess-Orca Blog

Wed, Jun 29, 2016 | by Chem Assayag

 

The industry narrative of Millennial viewing habits tells us that a new generation of viewers is cutting the cord and that TV Everywhere is leading to highly individualized viewing spread throughout the home on different, personal devices. However, new data shows that it is perhaps not that simple, and that families still have a desire to congregate together and watch television on a big, central living room screen.

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Topics: OTT, TV Everywhere, VOD, Cable TV, Content, Content Discovery, Content service providers, Cord Cutters, Industry, IPTV, Pay TV, Second Screen, SVOD, User Experience

Today’s Landscape and Tomorrow’s Vision for the TV Industry

Tue, Nov 17, 2015 | by Chem Assayag

 

Buried deep in the French film archives of the Institut national de l’audiovisuel, there is a remarkable 1947 film showed Parisians walking around their city watching live TV broadcasts on tiny mobile screens.

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Topics: TV Everywhere, Wearables, Big Data, Events, Industry, Internet of Things, iOT, personalisation, predictions, TV industry, TV Leaders Summit, TVLS, TVLS 2015

It’s Getting Very Personal: Between Apple Watch and the TV World

Mon, May 25, 2015 | by Chem Assayag

 

2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, fitness and notifications. It provides access to iMessages, emails and photos. It functions as a mobile phone - gives users the chance to accept or reject calls – and then talk to their sleeves, just like a bodyguard on duty. Other important features include payments, access to maps, and a whole range of means to track health and fitness data (like heartbeat, distance, etc., although most recently it was reported that tattoos seem to interfere with the watch’s ability to track the pulse). Last but not least, it comes in many colours and a variety of band materials and a luxury version for very rich Apple fans. As Apple puts it - selecting a watch is very personal.

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Topics: OTT, TV Everywhere, Apple, Apple TV, Big Data, connected devices, Industry, Internet of Everything, iOT, Metadata, Mobile, mobile devices, multi-screen, next generation metadata, personalization, personalized TV, smartphone apps, Streaming Devices, Voyage

TV Leaders Summit 2015: Taking the TV World a Step Forward

Tue, Apr 28, 2015 | by Chem Assayag

 

It’s this time of the year and our annual TV Leaders summit is just a month away! This year's summit will take place in Cannes on May 28th-30th and will host market leaders to present and discuss the most buzzing, thought provoking and engaging issues that matter in today’s TV world.

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Topics: Content Protection, Video, OTT, TV Everywhere, audience reach, Customers, Connected TV, consumers, Content, Deutsche Telekom, Events, Industry, Internet, Millennials, Mobile, mobile devices, multi-screen, olympusat, OTT TV, Pay TV, pay TV operators, Smart TV, TV Leaders Summit, TVLS, Viacom

As Sweet as It Gets: Mixing Business and Art on the Road

Thu, Apr 16, 2015 | by Chem Assayag

 

I love the arts and especially contemporary art. When I travel for work and have some spare time – which actually almost never happens- I try to visit local exhibitions and museums. The last time I was able to do so was in Tel Aviv, while on a business trip to our Israeli office and operations. Tel Aviv Museum of Art was open at night and I was able to see an exhibition showing Michaël Borremans’ artworks.

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Topics: Video, VO's got Passion

competing for time - the right content recommendation tool

Tue, Dec 9, 2014 | by Chem Assayag

 

“Breaking Bad”: 5 seasons, 62 episodes of 47 minutes, more than 48 hours of Walter White in total; “Game of Thrones”: 10 new episodes of season 5 are coming soon, while each of the previous four seasons amounts to 40 hours of the Kingdoms of Westeros. Add to that 20 hours of Stanley Kubrick's finest cinema...

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Topics: TV Everywhere, content personalization, Cable TV, Content, Content Discovery, Content Management, Digital TV, Facebook, Game of Thrones, Industry, personalized TV, tv content

The Rocking Chair Paradigm | Viaccess-Orca Blog

Mon, Jul 21, 2014 | by Chem Assayag

 

People who watch lots of television have long been defined as ‘couch potatoes’. The image that springs to mind is one of family members or a group of friends staring at a TV screen, while lounging on the living-room couch, nibbling snacks and drinking sodas. But the advent of multi-screen consumption combined with the rise of applications, is dramatically changing this picture. It is no longer about passive/group/single-screen viewing but rather an active/individual/multi-screen experience. So let’s explore the key elements of this transition:

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Topics: TV Everywhere, VOD, hybrid TV, Industry, multi-screen, PVR, Second Screen, User Experience

 

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