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Chem Assayag

Chem Assayag is VO's Executive Vice President of Sales and Business Development. With a strong experience in the world of digital television and content services, and during his tenure at OpenTV, the worldwide leader in interactive television, he managed operations in Europe and the Middle East, growing revenues in the company’s largest business region. Chem also led the worldwide sales, marketing, and business development functions for the MediaHighway® product line at NDS (now part of Cisco Systems). In the late 2000s he was also a key figure in Europe’s mobile TV and mobile broadcast industry, leading Qualcomm’s MediaFLO division in the region. Aside from his corporate sales and business experience, Assayag is an entrepreneur who founded, managed, and sold his own company, and has also driven a number of business startups. Chem graduated in management from EM Lyon, and holds a postgraduate degree in media management from ESCP Europe.

Recent Posts

AI in Media and Entertainment: IBC2018 in Review

Fri, Oct 5, 2018 | by Chem Assayag

From the rise of AI in Media and Entertainment to the robust health of niche OTT services and the importance of the first eight seconds, this year’s IBC was a fascinating window on the industry. 

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Topics: IBC2018

Apple TV, Sky Q, and the Ongoing Battle for the HDMI 1 Slot

Tue, Apr 17, 2018 | by Chem Assayag

One of the growing trends in pay TV this year is for operators to integrate apps for the likes of Netflix and other SVOD rivals in their own set-top boxes. 

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Topics: OTT TV, TV Everywhere

How 2018 Will Shape the OTT Industry

Thu, Dec 14, 2017 | by Chem Assayag

From AI & VR to the power of FAANG and the impact of microservice architectures and privacy legislation: what 2018 has in store for the OTT sector and beyond.

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Topics: OTT TV

Where Does Satellite TV fit into the Future of Television?

Wed, Nov 8, 2017 | by Chem Assayag

Every year it seems that the industry pronounces Satellite TV dead, but every year it is still with us. What makes it such a continuing valid route to market for broadcasters?

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Topics: satellite tv

iPhone X: TV industry takeaways from Apple’s greatest smartphone yet

Wed, Sep 13, 2017 | by Chem Assayag

All the headlines about Apple’s September 12 event were about the iPhone X, but there were some important structural shifts with implications for the entire industry on stage as well. 

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Topics: OTT TV, TV Everywhere, Virtual Reality

TV Industry - 4 Scenarios That Will Shape the Future

Thu, Jul 13, 2017 | by Chem Assayag

Who will be the victors in the battle for the future of the TV industry? Will it be the established media groups, the internet platforms, or the incoming telcos?

To understand the roadmap for the future of the industry, four scenarios were presented by Florence Le Borgne of IDATE at our TVLS event in June this year. Surprisingly, while the internet is a major source of disruption, it is not the only one.

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Topics: TV Everywhere

Video to be 80% of all Internet Traffic by 2021

Fri, Jun 30, 2017 | by Chem Assayag

The latest Cisco Visual Networking Index revises Internet traffic numbers upwards yet again.

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Topics: Internet, cord-cutting, OTT

From House of Cards to House of Cords & The Return of the Living Room? 

Wed, Jun 29, 2016 | by Chem Assayag


The industry narrative of Millennial viewing habits tells us that a new generation of viewers is cutting the cord and that TV Everywhere is leading to highly individualized viewing spread throughout the home on different, personal devices. However, new data shows that it is perhaps not that simple, and that families still have a desire to congregate together and watch television on a big, central living room screen.

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Topics: Cable TV, Content, Content Discovery, Content service providers, Cord Cutters, Industry, IPTV, OTT, Pay TV, Second Screen, SVOD, TV Everywhere, User Experience, VOD

Today’s Landscape and Tomorrow’s Vision for the TV Industry

Tue, Nov 17, 2015 | by Chem Assayag


Buried deep in the French film archives of the Institut national de l’audiovisuel, there is a remarkable 1947 film showed Parisians walking around their city watching live TV broadcasts on tiny mobile screens.

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Topics: Big Data, Events, Industry, Internet of Things, iOT, personalisation, predictions, TV Everywhere, TV industry, TV Leaders Summit, TVLS, TVLS 2015, Wearables

It’s Getting Very Personal: Between Apple Watch and the TV World

Mon, May 25, 2015 | by Chem Assayag


2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, fitness and notifications. It provides access to iMessages, emails and photos. It functions as a mobile phone - gives users the chance to accept or reject calls – and then talk to their sleeves, just like a bodyguard on duty. Other important features include payments, access to maps, and a whole range of means to track health and fitness data (like heartbeat, distance, etc., although most recently it was reported that tattoos seem to interfere with the watch’s ability to track the pulse). Last but not least, it comes in many colours and a variety of band materials and a luxury version for very rich Apple fans. As Apple puts it - selecting a watch is very personal.

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Topics: Apple, Apple TV, Big Data, connected devices, Industry, Internet of Everything, iOT, Metadata, Mobile, mobile devices, multi-screen, next generation metadata, OTT, personalization, personalized TV, smartphone apps, Streaming Devices, TV Everywhere, Voyage


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