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VO blog | P. 21

2020 closes on a high note for SVOD

Mon, Dec 21, 2020 | by Andy Stout

DRM and Smart TVs — why Multi-DRM is the answer

Thu, Dec 10, 2020 | by Nadine Patry

As more and more viewers access content via Smart TVs, why Multi-DRM is the key to combatting increasing fragmentation in the broadcast ecosystem.

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2020 internet trends: A year’s worth of traffic growth in a few weeks

Sat, Dec 5, 2020 | by Andy Stout

Industry insight: A new report assesses how the networks coped with the Covid spikes in demand; Discovery goes D2C; and family viewing is one of AVOD’s big drivers.

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Are OTT free trials for new subscribers about to expire?

Wed, Nov 25, 2020 | by Noa Gal

With both Netflix and Disney+ cancelling their OTT free trial periods, is it the end of this highly popular marketing strategy and common industry practice?

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Why how you present foreign language titles really matters

Thu, Nov 19, 2020 | by Andy Stout

Industry insight: The preference of subtitles or dubbing varies considerably between different countries, while SVOD forecasts continue to impress.

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Learn how to beat live event piracy in 34 minutes

Fri, Nov 13, 2020 | by Mathieu Harel

As video piracy has embraced real-time streaming so the war on illegal video has moved to a new battlefront of live event piracy and the critical importance of safeguarding content.

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The growing importance of social TV and mobile

Mon, Nov 2, 2020 | by Andy Stout

Industry insight: Disney+ adds social TV features while Generation Z pivots towards increased mobile-first viewing.

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Leverage TV data to maximize Addressable TV Advertising opportunity

Thu, Oct 29, 2020 | by Dror Mangel

While deployment of Targeted TV Advertising, AKA Addressable TV Advertising solutions, is ramping up across the industry, its power is truly unlocked once AI is used to extract cross-system insights.

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The 5 benefits VO Super Aggregator brings to operators

Thu, Oct 22, 2020 | by Einat Kahana

From holistic discovery to unified billing, how VO Super Aggregator enables operators to set up sophisticated aggregated services that can increase subscriber numbers and reduce churn.

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