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Atika Boulgaz

Atika Boulgaz is Director of Global Communications at Viaccess-Orca. She has 360° communication vision and experience thanks to several positions within the Orange Group, notably at Wanadoo and Orange France. After three years in the Gaming Unit (GOA) of the Orange Content Division she became expert in Press Relations, Event Management and Advertising. Atika joined Viaccess-Orca in 2010 and she is now managing the Marketing Communications and Internal Communication activities for the company. Atika graduated with a Masters degree in Communication and Advertising from INSEEC Paris.

Recent Posts

Will Covid-19 Really Derail AVOD Growth?

Tue, May 12, 2020 | by Atika Boulgaz

6 Reasons Why Linear TV is Not Dead

Thu, Mar 5, 2020 | by Atika Boulgaz

Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching?

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Are weekly episodes the new bingeing?

Wed, Feb 5, 2020 | by Atika Boulgaz

A few recent changes in release strategies from the big players point to a possible change in how major TV shows are distributed to viewers.

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IBC2019 - The Key Takeaways

Wed, Sep 18, 2019 | by Atika Boulgaz

All in all, 56,390 people attended IBC2019 for five days of exhibition, conference, and networking. But what are the key takeaways we can learn from the show?

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What Are the New Trends in Television Broadcasting and the Media Landscape?

Tue, Jul 9, 2019 | by Atika Boulgaz

One of the highlights of our recent TV Leaders Summit 2019 event was a presentation from independent industry analyst Paolo Pescatore from PP Foresight on new trends in television broadcasting & the m...

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How Android TV Platforms are Becoming Increasingly Important to the Pay-TV Market

Tue, Apr 23, 2019 | by Atika Boulgaz

With the growth of the Android TV Platform continuing on its upward trend, we asked some industry thought-leaders their opinion on the technology and where it might be heading.

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Mobile video trends - the MWC 2019 key takeaways for broadcasters & operators

Tue, Mar 12, 2019 | by Atika Boulgaz

Now the dust has settled after MWC 2019 in Barcelona, what were the main messages that everyone in the business of television can take away about how mobile video trends will develop?

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How the OTT business will evolve in 2019

Thu, Jan 10, 2019 | by Atika Boulgaz

2018 was a year of great change for the OTT business and it already looks like 2019 will bring the same turbulent mix of challenges and opportunities. These are the meta trends.

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