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Atika Boulgaz

Atika Boulgaz is EVP Global Communication at Viaccess-Orca. She has 360° communication vision and experience thanks to several positions within the Orange Group, notably at Wanadoo and Orange France. After three years in the Gaming Unit (GOA) of the Orange Content Division she became expert in Press Relations, Event Management and Advertising. Atika joined Viaccess-Orca in 2010 and she is now managing the Marketing Communications and Internal Communication activities for the company. Atika graduated with a Masters degree in Communication and Advertising from INSEEC Paris.

Recent Posts

Exciting times ahead for the MENA video market

Tue, Oct 26, 2021 | by Atika Boulgaz

Can movie theaters recover from Covid?

Fri, Jul 30, 2021 | by Atika Boulgaz

It has been a difficult 18 months for the cinema industry. As Covid restrictions lift will audiences abandon their sofas for the theaters once more?

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The 4 big challenges presented by developing TV apps

Thu, May 6, 2021 | by Atika Boulgaz

Driven partly by the growth in Smart TV adoption, the broadcast ecosystem is increasingly reliant on TV apps. Here are the 4 big challenges that need to be considered when developing them.

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IBC2020: an industry in transition

Tue, Sep 8, 2020 | by Atika Boulgaz

As we get ready to host our Alternative IBC2020 virtual event, what are the insights we can uncover about trends in the video industry this year?

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Will Covid-19 Really Derail AVOD Growth?

Tue, May 12, 2020 | by Atika Boulgaz

2020 was meant to be the year of AVOD, but then the coronavirus kicked in. Is it a bump on the road for AVOD growth or perhaps a potential opportunity?

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6 Reasons Why Linear TV is Not Dead

Thu, Mar 5, 2020 | by Atika Boulgaz

Despite years of predictions about the imminent demise of linear TV it is still very much with us. What keeps it going and who is watching?

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Are weekly episodes the new bingeing?

Wed, Feb 5, 2020 | by Atika Boulgaz

A few recent changes in release strategies from the big players point to a possible change in how major TV shows are distributed to viewers.

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IBC2019 - The Key Takeaways

Wed, Sep 18, 2019 | by Atika Boulgaz

All in all, 56,390 people attended IBC2019 for five days of exhibition, conference, and networking. But what are the key takeaways we can learn from the show?

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What Are the New Trends in Television Broadcasting and the Media Landscape?

Tue, Jul 9, 2019 | by Atika Boulgaz

One of the highlights of our recent TV Leaders Summit 2019 event was a presentation from independent industry analyst Paolo Pescatore from PP Foresight on new trends in television broadcasting & t...

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