
Live event television, and sports, in particular, remains crucial to the broadcast industry. A recent analysis of the US market showed that 93% of the top 100 live TV programs in 2015 were sports, while, according to Deloitte, global competition between broadcasters for sports rights has seen the value of top-tier events rise by a third in five years to $28bn in 2015. Sport counts, which is why our world’s first live streaming of a sports event in 360º Ultra HD at the end of March was such a game-changing event.
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