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VO Blog | Posts by Merav Cunningham

Merav Cunningham

Merav Cunningham led VO’s digital content strategy and execution, part of VO’s global strategy from 2012 until 2016. She also oversaw VO’s marketing content creation, VO’s blog and all social channels. Merav holds a BA in Psychology from Strathclyde University in Glasgow, Scotland.

Recent Posts

Television in 2015 - “A Revolution Happening Before Our Eyes”

Tue, Aug 4, 2015 | by Merav Cunningham

Hot TV News: The ‘Hidden’ OTT Piracy; Protecting 4K Content; and the Rise (& Assimilation) of MCNs

Fri, Jul 17, 2015 | by Merav Cunningham

There are many forms of online piracy, with one of the most prevalent, credential-sharing, expected to cost the industry a massive $500m this year. Meanwhile, concern is growing about how exactly to p...

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Read VO's latest Hot TV News - July 1, 2015

Wed, Jul 1, 2015 | by Merav Cunningham

Facebook’s foray into the world of online video seems to be gathering steam and later in the year it could pose a real threat to the video primacy of YouTube if it continues to expand at the current r...

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Game of Thrones: Examining Five Seasons of Piracy

Tue, Jun 16, 2015 | by Merav Cunningham

HBO’s broadcasting juggernaut, Game of Thrones, came to an end on 14 June 2015 and, amongst the usual carnage involving the characters — at least two major characters seem to have been lost in that ep...

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Hot TV News: OTT Needs Work to Reach its Peak; Game of Thrones Piracy;

Thu, Jun 11, 2015 | by Merav Cunningham

The growth of OTT is still verging on the phenomenal, but there are plenty of aspects of the emerging services that the industry need to improve. Meanwhile, the cultural juggernaut that is Game of Thr...

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Hot TV News: Facebook as a News Source; Consumers Opt for OTT;

Wed, Jun 3, 2015 | by Merav Cunningham

It’s summer time, and millions of Tennis fans are about to spend the next few weeks glued to their TV’s, watching the season’s famous tournaments: Roland Garros and Wimbledon. To mark the occasion, Eu...

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Netflix in China; Verizon AOL merger; Linear TV Ratings Drop

Thu, May 21, 2015 | by Merav Cunningham

Ni Hao Netflix? Reports this week suggested that the content streaming empire might soon conquer another global destination- China. However, this may not happen that fast. While talks between Netflix ...

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Measurement Solutions in the TV world – Interviewing Lenny Melamedas

Sun, May 17, 2015 | by Merav Cunningham

In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional rating...

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Telekom Romania’s journey into the OTT TV World - A New Case Study

Thu, May 14, 2015 | by Merav Cunningham

Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a s...

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