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VO Blog | Posts by Merav Cunningham

Merav Cunningham

Merav Cunningham led VO’s digital content strategy and execution, part of VO’s global strategy from 2012 until 2016. She also oversaw VO’s marketing content creation, VO’s blog and all social channels. Merav holds a BA in Psychology from Strathclyde University in Glasgow, Scotland.

Recent Posts

OSN's Fight Against Sports Piracy in Cricket

Sun, May 10, 2015 | by Merav Cunningham

 

It is an uphill battle, but the fight against sports piracy proves that innovation and persistence are the only way forward. One of the biggest pay-TV providers in the Middle East and North Africa, OSN, recently reached an important milestone in the campaign against content piracy during its broadcasts of the 2015 Cricket World Cup. Using Viaccess-Orca’s Eye on Piracy, OSN, which operates more than 150 channels and services, fought illegal streaming of the matches, and successfully eliminating over 60 per cent of the illegal links of the top matches at the tournament. Cricket is the second most popular sports in the world (after football) and according to OSN executives, the campaign against pirated broadcast is of top importance for rights owners, pay-TV audience and advertisers alike.

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Periscope's Boxing Night; Nielsen Roku Partnership; Britain’s TV Addiction

Fri, May 8, 2015 | by Merav Cunningham

What a dramatic night it was in the boxing ring in Las Vegas when Floyd Mayweather faced and defeated the Philippines’ hero Manny Pacquiao - to the cheers of millions of fans. But the real, legal dram...

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What's Next for the US Cable Industry? Interviewing Stephen Newkirk

Thu, May 7, 2015 | by Merav Cunningham

TV Leaders Summit is only a few weeks away, and in its third year, this exceptional gathering has already become a tradition. This year in Cannes we will continue our conversations and debates over th...

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What's the Next Generation of Personalized TV Experience?

Mon, Apr 27, 2015 | by Merav Cunningham

Engagement and personalization of TV services have been the buzzwords for a while – at least since the concept of TV Everywhere really started catching up in 2011.

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Netflix International Growth & HBO facing content piracy

Mon, Apr 27, 2015 | by Merav Cunningham

Netflix’s global expansion plans and vision of launching its services around the world is quickly becoming a reality. The company’s first quarter results prove that facing a saturated domestic market,...

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Hot TV News: Game of Thrones Piracy; YouTube Paid Services;

Fri, Apr 17, 2015 | by Merav Cunningham

They saved the date, discussed possible plots on social media and avoided spoilers of any kind, and on Sunday, Game of Thrones fans were finally reunited with their heroes in Westeros when the 5th sea...

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Hot TV News: Madonna’s Video Debut on Meetkat; HBO vs Netflix;

Fri, Apr 10, 2015 | by Merav Cunningham

Madonna is no stranger to using social media and technology for promoting her music, but in another testimony to the growing importance of video on Social Media, Madonna chose to premier her new video...

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From Better Call Saul to House of Cards - Golden Age of the TV

Wed, Apr 8, 2015 | by Merav Cunningham

Three weeks ago top TV leaders from around the globe have gathered at the 3rd Innovative TV (INTV) conference in Jerusalem to discuss innovation in the TV industry; technology vs content, the present ...

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TV Everywhere Getting Bigger; Binge Watching; Periscope vs Meerkat

Fri, Apr 3, 2015 | by Merav Cunningham

If you thought you’re the only screen addict in the house – think again. A new study shows that while we were secretly watching silly clips on Facebook, our children were binge-watching on multiple de...

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