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Sarit Rosenthal-Aviram

Sarit is Senior Director of Marketing Communications at Viaccess-Orca. An MBA graduate, she has over two decades of experience working in global high-tech firms of all sizes, ranging from start-ups to billion dollar enterprises.

Recent Posts

Net neutrality is over while vMVPDs are slowing cord cutting

Tue, May 22, 2018 | by Sarit Rosenthal-Aviram

Industry News: After a long battle it looks like net neutrality will finally be ended in the US on June 11th.

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Topics: OTT Streaming

What Dreams May Come: NAB 2018 and the Future of Entertainment Technology

Mon, Apr 9, 2018 | by Sarit Rosenthal-Aviram

NAB 2018 is well underway in Las Vegas. The industry counterweight to January’s CES, what are the early impressions about the future of entertainment technology?

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Topics: OTT TV, TV analytics, cloud TV, Content Protection

AV1 Video: One Open Source Codec to Rule Them All?

Mon, Jan 15, 2018 | by Sarit Rosenthal-Aviram

Offering data savings of up to 25%, Apple has joined the Alliance for Open Media and thus added its name to the long list of companies championing the HEVC rival video codec AV1.

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Topics: OTT Streaming

Join the circle: the story behind VO's new website

Wed, Sep 6, 2017 | by Sarit Rosenthal-Aviram

VO’s new website has been unveiled to the world and we’re excited to not only share it with you, but also to talk about what led us to create it.

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Mobile Video Traffic: Understanding Patterns, Scale and Growth

Fri, Aug 18, 2017 | by Sarit Rosenthal-Aviram

With TV Everywhere now firmly established in the marketplace, a new Nielsen survey has valuable insight into mobile video traffic and what people watch OOH - out of the home.

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Topics: TV Everywhere, Mobile video

Game of Thrones, Kodi Boxes, & The Escalating Scale of Digital Piracy

Wed, Aug 2, 2017 | by Sarit Rosenthal-Aviram

When Episode 1 of Season 7 of Game of Thrones, ‘Dragonstone’, debuted on 17 July, the official viewing figures were impressive. HBO reported 16.1 million for the premiere and catch-up in the US, while Sky Atlantic recorded 2.8 million in the UK. But they paled into insignificance when the estimations regarding digital piracy came in.

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Topics: Content Piracy, Game of Thrones

Huge Untapped Potential for Local OTT Services

Mon, Jul 3, 2017 | by Sarit Rosenthal-Aviram

Given the coverage they generate, it is tempting to think that the big SVOD players have got OTT services all sewn up and that it is not really worth competing head to head with the likes of Netflix and Amazon Prime, especially as they are now available (almost) globally. However, look at the data and you will discover plenty of room for your own services to thrive.

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Topics: Localisation, OTT, SVOD, TVaaS

Live Streaming takes to Social Media - But For How Long?

Thu, May 25, 2017 | by Sarit Rosenthal-Aviram

Social media networks, with Facebook and Twitter at the forefront, have been adding video functionality over recent years as part of their continued program of accelerated expansion. Investors like to see constantly growing numbers with their companies pushing past plateau after plateau. As such, it was inevitable that live streaming video content would figure majorly in their plans, and it is currently seen as a win for both sides: the content creators and the social giants themselves.

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Topics: Live Streaming, Netflix, OTT, Social Media

Pay-TV: Strategies for Survival

Fri, Apr 21, 2017 | by Sarit Rosenthal-Aviram

All around the world, Pay-TV operators find themselves being squeezed by the multiple pressures of increasing competition bought about by new entrants into the market, rising consumer expectation, spiralling content costs, the ongoing challenge of accelerating technological progress, and more. Faced with this perfect storm, what are the best routes to a safe harbour and the strategies that will help them thrive over the forthcoming years?

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Topics: OTT, Pay TV, TV Everywhere, VOD

Season's Greetings from all at Viaccess-Orca

Thu, Dec 15, 2016 | by Sarit Rosenthal-Aviram

2016 has been a fabulous year at Viaccess-Orca, from the introduction of our innovative cloud-based Voyage - TVaaS (TV Everywhere as a Service) solution, to a world's first live sporting event broadcast in VR, to new horizons and possibilities in data analytics, new partnerships, new technologies, pioneering advances and more. 2017 is going to be even better too, but more of that in the New Year.

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Topics: Industry

 

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