VO blog | P. 56

Measurement Solutions in the TV world – Interviewing Lenny Melamedas

Sun, May 17, 2015 | by Merav Cunningham

In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional ratings results still matter? How will the industry adapt to the multiscreen dominance? Lenny’s post is our third TVLS -special blog posts. In our previous posts, Chem Assayag previewed the summit, and Stephen Newkirk’s predicted the next five years in the US Cable industry.

Thu, May 14, 2015 | by Merav Cunningham

Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a s...

Sun, May 10, 2015 | by Merav Cunningham

It is an uphill battle, but the fight against sports piracy proves that innovation and persistence are the only way forward. One of the biggest pay-TV providers in the Middle East and North Africa, OS...

Fri, May 8, 2015 | by Merav Cunningham

What a dramatic night it was in the boxing ring in Las Vegas when Floyd Mayweather faced and defeated the Philippines’ hero Manny Pacquiao - to the cheers of millions of fans. But the real, legal dram...

Thu, May 7, 2015 | by Merav Cunningham

TV Leaders Summit is only a few weeks away, and in its third year, this exceptional gathering has already become a tradition. This year in Cannes we will continue our conversations and debates over th...

Tue, Apr 28, 2015 | by Chem Assayag

It’s this time of the year and our annual TV Leaders summit is just a month away! This year's summit will take place in Cannes on May 28th-30th and will host market leaders to present and discuss the ...

Mon, Apr 27, 2015 | by Merav Cunningham

Engagement and personalization of TV services have been the buzzwords for a while – at least since the concept of TV Everywhere really started catching up in 2011.

Mon, Apr 27, 2015 | by Merav Cunningham

Netflix’s global expansion plans and vision of launching its services around the world is quickly becoming a reality. The company’s first quarter results prove that facing a saturated domestic market,...

Fri, Apr 17, 2015 | by Efrat Fenigson

They are the new kids on the social media block: Periscope and Meerkat, the competing apps that seek the undivided attention of the thrill-loving, share-it-all mobile users. Meerkat was the hottest th...