Hosting the TV Leaders Summit in Athens could have been an opportunity to listen to the ancient Greek philosophers. The renowned philosopher Plato aptly observed, "Human behaviors flow from three main sources: desire, emotions and knowledge." When we talk about content services, we are focusing primarily on desires and emotions. To understand where the market is heading, it’s important to look at the content experience from the customer’s perspective. In general, it’s a matter of fun and enjoyment. The big question is: how do we enjoy content?
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