The living room, once dominated by TV, has changed dramatically in recent years. From a TV kingdom, with viewers glued to the screen, the living room has been transformed into a room full of screens – iPads, smartphones, and laptops – all fighting for viewers’ attention. Viewers are no longer passive couch potatoes, but have become an engaged audience that is tweeting, SMSing and IMing while still watching the TV show on the main screen.
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