VO blog | P. 60

Making TV an Even More Personalized Content Experience

Thu, Jun 4, 2015 | by Efrat Fenigson

One of the holy grails of the current broadcast industry is increasing viewer engagement and undoubtedly one of the main ways of doing that is via offering viewers an increasingly individualised, personal service.

Wed, Jun 3, 2015 | by Merav Cunningham

It’s summer time, and millions of Tennis fans are about to spend the next few weeks glued to their TV’s, watching the season’s famous tournaments: Roland Garros and Wimbledon. To mark the occasion, Eu...

Mon, May 25, 2015 | by Chem Assayag

2015 started with the launch of the Apple Watch – triggering excited reactions by geeks and fashionistas alike. What can this new device do? As cnet puts it, the watch is all about communications, fit...

Thu, May 21, 2015 | by Merav Cunningham

Ni Hao Netflix? Reports this week suggested that the content streaming empire might soon conquer another global destination- China. However, this may not happen that fast. While talks between Netflix ...

Sun, May 17, 2015 | by Merav Cunningham

In the run-up to this year’s TV Leaders Summit in Cannes, this post by Lenny Melamedas discusses the changes he forecasts for advertising measurement solutions in the TV world: Will traditional rating...

Thu, May 14, 2015 | by Merav Cunningham

Telekom Romania has been a leader in the country’s telecommunications market for decades, providing telephony, internet and TV entertainment services. Over the past five years, it has gone through a s...

Sun, May 10, 2015 | by Merav Cunningham

It is an uphill battle, but the fight against sports piracy proves that innovation and persistence are the only way forward. One of the biggest pay-TV providers in the Middle East and North Africa, OS...

Fri, May 8, 2015 | by Merav Cunningham

What a dramatic night it was in the boxing ring in Las Vegas when Floyd Mayweather faced and defeated the Philippines’ hero Manny Pacquiao - to the cheers of millions of fans. But the real, legal dram...

Thu, May 7, 2015 | by Merav Cunningham

TV Leaders Summit is only a few weeks away, and in its third year, this exceptional gathering has already become a tradition. This year in Cannes we will continue our conversations and debates over th...