
Subscribers today have endless viewing options; it isn't what it used to be when there were only a few channels to watch; today, an incredible amount of video is available with hundreds of channels to choose from. It comes as no surprise that viewers have greater expectations from their TV service provider. Simply offering great content is not enough anymore. Today it's all about the ultimate user experience where viewers can effectively access their preferred content, wherever and whenever they want it, in a personalized manner enabling true engagement with their favourite content and consequently, enhancement of their experience and satisfaction.
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