VO blog | P. 64

Measuring Viewer Engagement in a Social World - Part One

Wed, Sep 3, 2014 | by Efrat Fenigson

One of the most pressing problems rapidly emerging in the new TV landscape is the one of who is watching. In the old days of traditional broadcast it was simple: national organisations —and they have become household names in themselves; Nielsen in the US, Barb in the UK —recruited panels of viewers over a wide demographic who had special equipment fixed to their televisions that detected the frequency of the channel being watched. This logged everything they watched, the data was gathered, and then simply extrapolated up to represent the entire population.

Mon, Sep 1, 2014 | by François Moreau de Saint-Martin

You may remember that the first IBC of the new VO brand was IBC 2012, where we announced our ambition to establish VO as a recognized player in the booming world of multiscreen television.

Mon, Aug 18, 2014 | by Efrat Fenigson

Even for an industry used to change, the past handful of years have probably seen more disruptors impact on all areas of the business than ever before. Most of them have been caused by the tectonic sh...

Mon, Aug 11, 2014 | by Brett Sappington

TV Everywhere has undergone a very rapid evolution over the past decade – and this transformation is worth exploring to understand the factors that have moulded the sector and continue to influence it...

Fri, Aug 8, 2014 | by Efrat Fenigson

With IBC almost upon us, we thought we’d give you a foretaste of VO’s plans for this leading broadcast industry event, where our focus will be on showing how our vision of the “engagement model”, thro...

Tue, Aug 5, 2014 | by David Leporini

There is a famous saying in enterprise security nowadays – either you have been hacked and you do not want to admit it, or you are simply not aware you have been. If you believe this only results from...

Mon, Jul 28, 2014 | by Efrat Fenigson

Many football fans and commentators alike have described this year’s World Cup as one of the most exciting tournaments in the history of the competition. A view that’s certainly supported by the recor...

Wed, Jul 23, 2014 | by Efrat Fenigson

If you want hard data that points to the increased importance of multiscreen platforms, then there’s no shortage of it around, with a blizzard of new and topical studies being published and reported o...

Mon, Jul 21, 2014 | by Chem Assayag

People who watch lots of television have long been defined as ‘couch potatoes’. The image that springs to mind is one of family members or a group of friends staring at a TV screen, while lounging on ...