
If you want hard data that points to the increased importance of multiscreen platforms, then there’s no shortage of it around, with a blizzard of new and topical studies being published and reported on in recent days. For example, according to Multichannel News, research firm Ovum estimates that this year’s FIFA World Cup was available to a global viewership on 5.9bn screens, with 57% of them being PCs, tablets or smartphones.