
Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, adoption and engagement levels.
Read MoreMon, Nov 2, 2015 | by Efrat Fenigson
Many industries have embraced advanced marketing strategies in recent years, in order to communicate with their consumers in a way that will match their expectations and will increase their interest, adoption and engagement levels.
Read MoreFri, Oct 30, 2015 | by Efrat Fenigson
One of the main problems that broadcasters and service operators face in the current climate is that shifts in piracy over the past handful of years have seen it move from a post-event process to a li...
Read MoreFri, Oct 30, 2015 | by Efrat Fenigson
Analysing new technology and the impact that it’s going to have on society at large — or even one specific sector of industry — is an ever-more tricky business. Not only the pace of technological chan...
Read MoreThu, Oct 29, 2015 | by Merav Cunningham
European net neutrality is now guaranteed, but campaigners warn of potential loopholes in the legislation. Meanwhile, recent developments in the VR industry indicate that its arrival in the world’s li...
Read MoreWed, Oct 21, 2015 | by Merav Cunningham
One of the main problems that operators and content service providers are increasingly facing with combating content piracy is that they are always trying to hit a moving target. Piracy techniques are...
Read MoreFri, Oct 16, 2015 | by Merav Cunningham
In its latest report to the US authorities, The Motion Picture Association of America has identified Russia and The Netherlands as two hot-houses of content piracy, with a worrying trend for incentivi...
Read MoreFri, Oct 9, 2015 | by Merav Cunningham
With the value of premium sports rights spiralling upwards every year, it has never been more urgent for operators to secure their content against the ever-present — and ever-evolving — threat of pira...
Read MoreThu, Oct 8, 2015 | by Efrat Fenigson
According to Adobe’s Q2 2015 US Digital Video Benchmark Report, Apple TV is helping to drive the adoption of TV Everywhere at an impressive rate while other devices are starting to find traction in th...
Read MoreFri, Oct 2, 2015 | by Merav Cunningham
Research reveals that the pay-TV market is undergoing a boom, with 1.2bn subscribers expected worldwide by 2022. Meanwhile, Nielsen is on the verge of launching its pioneering Total Content Ratings se...
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