Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business.
Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy.
Efrat holds a BA in Computing from Monash University in Melbourne, Australia.
The living room, once dominated by TV, has changed dramatically in recent years. From a TV kingdom, with viewers glued to the screen, the living room has been transformed into a room full of screens...