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Efrat Fenigson

Efrat Fenigson was the Senior Director of Marketing Communications at Viaccess-Orca. After several years as a computer programmer, Efrat understood her passion is not in creating technology, but rather in creating conversations about it. Previously, Efrat founded and ran the “New Media” sector in the Israeli Export Institute (IEICI), helping hundreds of Israeli start-ups take their first steps in global business. Efrat blogs about the pay-TV and over the top (OTT) markets, about users' behavior and expectations in today's multi-screen and second-screen reality, and about content protection/piracy. Efrat holds a BA in Computing from Monash University in Melbourne, Australia.

Recent Posts

Operators Survival Guide – Presenting Rules of Engagement #2: How to Become the Tour Guide for TV Viewers | Viaccess-Orca Blog

Mon, May 13, 2013 | by Efrat Fenigson

Hot Industry News of the Week

Fri, May 10, 2013 | by Efrat Fenigson

 

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Hot Industry News of the Week

Mon, May 6, 2013 | by Efrat Fenigson

 

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Hot Industry News of the Week

Fri, Apr 26, 2013 | by Efrat Fenigson

 

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Operators Survival Guide – Presenting Rules of Engagement #1 Changing Times and Trends | Viaccess-Orca Blog

Tue, Apr 23, 2013 | by Efrat Fenigson

  The living room, once dominated by TV, has changed dramatically in recent years. From a TV kingdom, with viewers glued to the screen, the living room has been transformed into a room full of screens...

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Hot Industry News of the Week Apr 19 2013

Fri, Apr 19, 2013 | by Efrat Fenigson

 

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Hot Industry News of the Week

Fri, Apr 12, 2013 | by Efrat Fenigson

 

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Hot Industry News of the Week

Fri, Apr 5, 2013 | by Efrat Fenigson

 

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Apple and Microsoft: Making Waves in OTT | Viaccess-Orca Blog

Mon, Apr 1, 2013 | by Efrat Fenigson

 

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