As the industry increasingly pivots away from traditional advertising, our IABM presentation at IBC highlighted the opportunities targeted advertising and programmatic TV present.
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As the industry increasingly pivots away from traditional advertising, our IABM presentation at IBC highlighted the opportunities targeted advertising and programmatic TV present.
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From the rise of AI in Media and Entertainment to the robust health of niche OTT services and the importance of the first eight seconds, this year’s IBC was a fascinating window on the industry.
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After the rise of the skinny bundles in the US market, broadcasters with access to large libraries and archives are following a different path with entertainment technology: the Fat Channel.
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With IBC over for another year, it’s worth taking stock of the TV landscape around us and looking in detail at how the industry is adapting to the new realities of multiscreen TV.
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Latency is an increasing issue as OTT providers pivot towards streaming live content. While achieving low latency video streaming is a difficult goal, it can be achieved with care and attention at all...
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The Rubik’s Cube puzzle plays a large part in our activities at this year’s IBC. Here are some fun facts about the Cube and why we think it is an excellent metaphor for the current television landscap...
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TV Business Analytics can provide powerful TV insights for operators and broadcasters when they incorporate best practices developed by the online retail marketing industry.
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Why is data so important? How can organizations utilize data to further their business objectives and positively impact the bottom line?
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VO’s fully hosted and fully managed 'TVaaS' provides much more than just the TV platform. It offers a full ecosystem.
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