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VO blog | P. 38

4K TV Reaches a New Tipping Point

Thu, Aug 31, 2017 | by Mathieu Harel

Broadcast Services: Can Skinny Bundles Lead to Fat Profits?

Wed, Aug 23, 2017 | by Ludo Rubin

Skinny bundles have really taken off in the US broadcast services industry but it’s not just consumer appeal driving their uptake. Their average revenue per channel is impressive too.

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Mobile Video Traffic: Understanding Patterns, Scale and Growth

Fri, Aug 18, 2017 | by Sarit Rosenthal-Aviram

With TV Everywhere now firmly established in the marketplace, a new Nielsen survey has valuable insight into mobile video traffic and what people watch OOH - out of the home.

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Time to Believe the Virtual Reality Hype

Wed, Aug 16, 2017 | by Kevin Le Jannic

The annual publication of the Gartner Hype Cycle for Emerging Technologies is always a bit of an event in the tech industry. While its oracular nature in uncovering new technologies is sometimes dispu...

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How to make video streaming services stickier

Tue, Aug 8, 2017 | by Andy Stout

Some new data has emerged from analyst TDG in the US which could have valuable implications for anyone seeking to make their own video streaming services stickier than their competitors. The data conc...

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Big Data and TV: How it Can Work for Operators

Fri, Aug 4, 2017 | by Einav Levi

OTT technologies enable measurement of an individual’s digital footprints, collecting data from TVs, smartphones and other connected devices.

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Game of Thrones, Kodi Boxes, & The Escalating Scale of Digital Piracy

Wed, Aug 2, 2017 | by Sarit Rosenthal-Aviram

When Episode 1 of Season 7 of Game of Thrones, ‘Dragonstone’, debuted on 17 July, the official viewing figures were impressive.

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Millennials and Gen Z Choose OTT TV Services over Pay TV

Mon, Jul 31, 2017 | by Andy Stout

It was perhaps only a matter of time, but a new survey says that, if asked to choose between SVOD and traditional Pay TV, the majority of under 34 year-olds will opt for OTT. As SVOD numbers grow so t...

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Audience Measurement and Personalized Advertising: What to Consider

Mon, Jul 24, 2017 | by Esther Levine

The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.

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