VO blog | P. 41

How a Content Discovery Platform Helps Customize the Consumer Journey

Fri, Mar 24, 2017 | by Andy Stout

From funnels to touchpoints to end–to-end journeys, we’ve come a long way in our understanding of the decision processes that customers make when they are choosing a service, whether it be TV or anything else. And it’s becoming increasingly obvious that an efficient Content Discovery Platform and the ability to personalize that journey on a daily basis, is the best way to shorten the amount of travel and ensure that those journeys are ‘stickier’.

Wed, Mar 22, 2017 | by Leonid Berkovich

In 1996 Bill Gates wrote a brilliant and visionary article ‘Content is the King’. Reading this title with today’s eyes, and looking at the current landscape increasingly dominated by OTT content, it i...

Thu, Mar 16, 2017 | by Andy Stout

Early March was an important date for the broadcast industry as a significant tipping point was reached in the US – the number of streaming media services subscribers finally overtook the number of Pa...

Wed, Mar 15, 2017 | by Bruce Tuchman

Just about five years ago, if you wanted to distribute your video content via the Internet and retain any kind of a full-quality experience, it was an intimidating and extremely costly endeavor. The t...

Wed, Mar 8, 2017 | by Andy Stout

There are several worrying angles to the subject of video piracy on mobile phones. And while the most disruptive so far has undoubtedly been the use of handsets to capture and stream protected content...

Fri, Mar 3, 2017 | by Esti Widder

Netflix launched its latest slate of programming at the start of February, in a blog post whose opening few sentences described exactly what the fuss is about regarding TV content personalization.

Wed, Mar 1, 2017 | by Andy Stout

Finally, after an extended period of dropping heavy hints in the business sections of the press, YouTube has announced that it’s going to start streaming live TV channels with its own $35 skinny bundl...

Fri, Feb 24, 2017 | by Leonid Berkovich

Considering that the 5G standard won’t even be ratified by the ITU until 2020, there is an impressive momentum building behind it already.

Tue, Feb 21, 2017 | by Andy Stout

There is an argument that says we are in a new Golden Age of television as competition between the traditional TV industry and the new, digital players for viewers intensifies. But if we have genuinel...