VO blog | P. 41

How Live OTT Streaming Can Help Operators Target Viewers

Wed, May 10, 2017 | by Ludo Rubin

Future generations might well have to Google the phrase ‘water-cooler TV’ when they come across it in old documents about television at the start of the 21st century. The idea that millions and millions of people will watch the same thing at the same time, then discuss it the day after at work feels positively old fashioned. But the skinny bundles of live TV channels being offered as part of the expanding landscape of OTT Streaming packages in the US are trying to replicate that feeling.

Tue, May 2, 2017 | by Andy Stout

There is no doubt that television is an expensive business, and not just making it but distributing it as well. The BBC, for example, spends 6% of its licence fee income — some £210 million every year...

Wed, Apr 26, 2017 | by Einat Kahana

Every year, Accenture publishes a report titled The Future of Broadcasting which analyses the trends and technologies on the broadcast industry roadmap.

Fri, Apr 21, 2017 | by Sarit Rosenthal-Aviram

All around the world, Pay-TV operators find themselves being squeezed by the multiple pressures of increasing competition bought about by new entrants into the market, rising consumer expectation, spi...

Thu, Apr 20, 2017 | by Patricia Frith

Coming out of last week’s Mip TV conference, one thing was very clear: there are a lot of very conflicted, confused, and even a little nervous traditional TV executives out there who trying to navigat...

Wed, Apr 12, 2017 | by Ludo Rubin

While it is tempting to think that television in the pre-Pay TV era, that was transmitted by large TV masts and received by domestic TV aerials is just a relic of a bygone age, it is still a significa...

Fri, Apr 7, 2017 | by Andy Stout

One of the factors that is often referred to when accounting for the electronic entertainment industry’s comparatively slow movement towards the cloud is worries about content security. When it comes ...

Wed, Mar 29, 2017 | by Andy Stout

In January 2015, analyst Digi-Capital made a bold statement about the future of Virtual Reality (VR) and Augmented Reality technology (AR). “VR will be big; AR will be bigger and take longer,” it said...

Fri, Mar 24, 2017 | by Andy Stout

From funnels to touchpoints to end–to-end journeys, we’ve come a long way in our understanding of the decision processes that customers make when they are choosing a service, whether it be TV or anyth...