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VO blog | P. 41

How ATSC 3.0 Will Ramp Up Competition in the US

Wed, Apr 12, 2017 | by Ludo Rubin

Content Protection in Cloud TV and Why it Matters

Fri, Apr 7, 2017 | by Andy Stout

One of the factors that is often referred to when accounting for the electronic entertainment industry’s comparatively slow movement towards the cloud is worries about content security. When it comes ...

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Augmented Reality Technology and the Challenges Ahead

Wed, Mar 29, 2017 | by Andy Stout

In January 2015, analyst Digi-Capital made a bold statement about the future of Virtual Reality (VR) and Augmented Reality technology (AR). “VR will be big; AR will be bigger and take longer,” it said...

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How a Content Discovery Platform Helps Customize the Consumer Journey

Fri, Mar 24, 2017 | by Andy Stout

From funnels to touchpoints to end–to-end journeys, we’ve come a long way in our understanding of the decision processes that customers make when they are choosing a service, whether it be TV or anyth...

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OTT: Is Content Still the King?

Wed, Mar 22, 2017 | by Leonid Berkovich

In 1996 Bill Gates wrote a brilliant and visionary article ‘Content is the King’. Reading this title with today’s eyes, and looking at the current landscape increasingly dominated by OTT content, it i...

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Do Streaming Media Services Have to Mean the Death of Pay TV?

Thu, Mar 16, 2017 | by Andy Stout

Early March was an important date for the broadcast industry as a significant tipping point was reached in the US – the number of streaming media services subscribers finally overtook the number of Pa...

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How to Launch an SVOD Service in the Age of Acceleration

Wed, Mar 15, 2017 | by Bruce Tuchman

Just about five years ago, if you wanted to distribute your video content via the Internet and retain any kind of a full-quality experience, it was an intimidating and extremely costly endeavor. The t...

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The Scope of Video Piracy in the Mobile Connected World

Wed, Mar 8, 2017 | by Andy Stout

There are several worrying angles to the subject of video piracy on mobile phones. And while the most disruptive so far has undoubtedly been the use of handsets to capture and stream protected content...

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How Content Personalization is Enhancing the TV Experience

Fri, Mar 3, 2017 | by Esti Widder

Netflix launched its latest slate of programming at the start of February, in a blog post whose opening few sentences described exactly what the fuss is about regarding TV content personalization.

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