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VO blog | P. 39

Game of Thrones, Kodi Boxes, & The Escalating Scale of Digital Piracy

Wed, Aug 2, 2017 | by Sarit Rosenthal-Aviram

Millennials and Gen Z Choose OTT TV Services over Pay TV

Mon, Jul 31, 2017 | by Andy Stout

It was perhaps only a matter of time, but a new survey says that, if asked to choose between SVOD and traditional Pay TV, the majority of under 34 year-olds will opt for OTT. As SVOD numbers grow so t...

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Audience Measurement and Personalized Advertising: What to Consider

Mon, Jul 24, 2017 | by Esther Levine

The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.

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Can Apple Accelerate AR’s Adoption?

Tue, Jul 18, 2017 | by Kevin Le Jannic

Will Apple's rollout of Augmented Reality technology to 100s of millions of devices in the forthcoming iOS 11 provide the accelerant that the AR market needs?

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TV Industry - 4 Scenarios That Will Shape the Future

Thu, Jul 13, 2017 | by Chem Assayag

Who will be the victors in the battle for the future of the TV industry? Will it be the established media groups, the internet platforms, or the incoming telcos? To understand the roadmap for the futu...

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Video Streaming Services: All Change as Apple Chooses HEVC

Tue, Jul 4, 2017 | by Andy Stout

Apple’s move from the H.264 codec to HEVC (H.265) is going to free up a lot of bandwidth as 1 billion active iOS devices become vastly more efficient.

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Huge Untapped Potential for Local OTT Services

Mon, Jul 3, 2017 | by Sarit Rosenthal-Aviram

Given the coverage they generate, it is tempting to think that the big SVOD players have got OTT services all sewn up and that it is not really worth competing head to head with the likes of Netflix a...

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Video to be 80% of all Internet Traffic by 2021

Fri, Jun 30, 2017 | by Chem Assayag

The latest Cisco Visual Networking Index revises Internet traffic numbers upwards yet again.

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Apps, Big Data & Piracy - Burning Questions Heat Up the TV Business Debate

Tue, Jun 27, 2017 | by Patricia Frith

This year, VO’s TV Leaders Summit brought together an eclectic group of executives, researchers, analysts, and academics to mull over the challenges and opportunities in the rapidly changing media bus...

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