Some new data has emerged from analyst TDG in the US which could have valuable implications for anyone seeking to make their own video streaming services stickier than their competitors. The data concerns Hulu and how a survey of US broadband users reveals its popularity amongst its user base, especially when mapped against the same question asked of Netflix and Amazon Prime SVOD subscribers.
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OTT technologies enable measurement of an individual’s digital footprints, collecting data from TVs, smartphones and other connected devices.
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When Episode 1 of Season 7 of Game of Thrones, ‘Dragonstone’, debuted on 17 July, the official viewing figures were impressive.
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It was perhaps only a matter of time, but a new survey says that, if asked to choose between SVOD and traditional Pay TV, the majority of under 34 year-olds will opt for OTT. As SVOD numbers grow so t...
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The media industry was an early adopter of data, beginning in 1950 when Nielsen began measuring TV audiences.
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Will Apple's rollout of Augmented Reality technology to 100s of millions of devices in the forthcoming iOS 11 provide the accelerant that the AR market needs?
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Who will be the victors in the battle for the future of the TV industry? Will it be the established media groups, the internet platforms, or the incoming telcos? To understand the roadmap for the futu...
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Apple’s move from the H.264 codec to HEVC (H.265) is going to free up a lot of bandwidth as 1 billion active iOS devices become vastly more efficient.
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Given the coverage they generate, it is tempting to think that the big SVOD players have got OTT services all sewn up and that it is not really worth competing head to head with the likes of Netflix a...
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